Advertising Manager
6 months ago
**Responsibilities Include**:
- Develop comprehensive advertising strategies aligned with overall business goals.
- Conduct market research to identify target audiences, market trends, and competitor activities.
- Plan, execute, and optimise multi-channel advertising campaigns (online and offline) to maximise reach and impact.
- Monitor and analyse campaign performance metrics to adjust strategies and achieve desired outcomes.
- Manage advertising budgets effectively to ensure efficient allocation of resources.
- Work closely with creative teams to develop compelling and on-brand advertising content.
- Provide guidance on messaging, visuals, and overall creative direction to resonate with target audiences.
- Stay informed about industry trends and emerging advertising platforms to explore new opportunities.
- Collaborate with internal teams, including marketing, sales, and product development, to align advertising efforts with broader business strategies.
- Work closely with analytics teams to gather insights and make data-driven decisions.
**Essential Criteria**:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience with 2 years in advertising or related roles, with a track record of successful campaign management.
- Strong understanding of digital and traditional advertising channels.
- Excellent communication and interpersonal skills.
- Analytical mindset with proficiency in data analysis tools.
- Creative thinking and the ability to bring fresh ideas to the table.
- Familiarity with industry trends, emerging technologies, and best practices.
**Salary**: $70,000.00 - $85,000.00 per year
Schedule:
- 8 hour shift
**Education**:
- Bachelor Degree (required)
**Experience**:
- ADVERTISING: 2 years (preferred)
Work Authorisation:
- Australia (required)
Ability to Commute:
- Cremorne, VIC 3121 (required)
Work Location: In person
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