Ielts Digital Marketing Coordinator

2 months ago

Melbourne, Australia IDP Education Ltd Full time

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._

**POSITION PURPOSE**
- The IELTS Digital Marketing Coordinator - Australasia is responsible to support the marketing function in the execution of digital marketing strategies that protect market share for IELTS in Australia and New Zealand._
- _
- The role will work with the IELTS Regional Marketing Manager to set and execute paid media strategies, with an objective of improving ROAS and growing paid revenue & margin and ensure the successful execution of organic social digital marketing initiatives._

**RESPONSIBILITIES**

**Campaign Management**
- Develop, manage, and implement IELTS’ paid digital marketing efforts that include, campaign messaging, creative concept and direction, campaign assets and creation, campaign build, implementation and management and project management.
- Work with the Graphic designer to oversee and support the development and copywriting of paid advertising tailored to various audiences. Outputs include creative executions and online advertising with a clear call to action, in line with IDP and the IELTS Partners brand guide.
- Drive increased website traffic through the delivery of effective SEO/SEM and remarketing initiatives
- Successfully meet web traffic and booking targets. Outcomes/measures for activities are set and monitored for achievement
- Run effective multi-channel online marketing campaigns within defined lead generation targets
- Measure and report on the performance of all digital marketing campaigns

**Conversion Rate Optimisation**
- Identify new opportunities to boost conversions and make recommendations to expand digital marketing activities where appropriate to leverage such opportunities
- Track conversion rates and make improvements to the website
- Segment audiences and optimise campaigns to increase effectiveness
- Implement remarketing strategies
- Evaluate performance and return on investment of digital activities and make recommendations for improvement

**Web Analytics CRM & Reporting**
- Conduct analyses to determine value of acquisition and campaign optimisation efforts.
- Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve
- Produce monthly marketing report to stakeholders and senior management on all marketing initiatives that are in place to drive business forward.
- Your report should include trends and issues, search engine optimization reports (traffic volumes, sources and backlink profiles), PPC search engine marketing reports (click-through rates and cost-per-conversion data), PPC display marketing reports (key performance analytics and campaign engagement) and paid social media marketing reports (Audience analytics and campaign data)
- Adhere to agreed activity budgets for each campaign/project. Consult with manager for variances
- _**Social Media marketing**
- Execute a results-driven social media strategy
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with the Central and Regional marketing team to create a social media calendar.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media marketing and influencer marketing strategy.

**Brand compliance**

**Key relationships**
- Develop productive, positive relationships with key internal team members from different business units. Good relationships within IDP are a core cultural value
- Develop productive, positive relationships with external suppliers who support the delivery of initiatives
- Deliver and receive feedback constructively and positively

**Compliance**
- Adhere to legislatio

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