Head of Content and Social Digital Marketing

3 weeks ago

Melbourne, Australia IDP Education Ltd Full time

An ASX100 business with a 50-year heritage, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada, Ireland and New Zealand institutions, English-language testing and training._
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test the quality English language test that is trusted by more than 11,000 organisations including governments, universities worldwide. We also operate English language teaching schools in Southeast Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._

In recent years, our investment in digital technology and customer research has enhanced these personal connections, enabling us to deliver global success to more students, test-takers and our partners.
- Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world._
- And best yet, at 50, we are just getting started._

**POSITION PURPOSE**

An incredible opportunity for a proven and bold marketing leader who loves work with meaning and is capable of effecting great results and innovation.

As Head of Content and Social Digital Marketing you will build and execute bold marketing content and social strategy coherently across all digital marketing platforms and driving the best result from our teams and tools through consistent best practice and new initiatives. You will be responsible for marketing the global content and social initiatives for IDP IELTS and Student Placement in collaboration with Regional Marketing teams.

A **full-time 10-month Fixed term opportunity** based out of **Melbourne**, reporting to our Marketing Director.

**Working with marketing leaders of our major regions, you will**:

- Own and develop our marketing platforms and operationalise consistent use and best practice worldwide
- Co-design new initiatives to mature content development, organic search and social growth and deliver with global marketing and product teams
- Help set and monitor content and social marketing KPIs, working with regions to optimise performance
- Report on what is driving success and amplify the wins and lessons from your team and the regional marketing teams

**Responsibilities** include**:
**Strategy and innovation**
- Evolve and execute a customer-led, modern content and social strategy for which drives the IDP global business strategy and goals
- Deliver winning and innovative omnichannel customer content and experiences across web, app, events, content and social
- Evolve and refine content and digital experiences through data analysis, market research and customer co-design and adapt strategy to agilely meet movements in the market and execute practicalities

**Content**
- Use the Redefining the Futures research and customer co-design to focus in on the emotional needs of our customers to prioritise, produce, brief in and map content with your broader content team
- Lead the creation and management of effective content models to deliver the desired content strategy across IELTS and Student Placement
- Lead the content experience for all Digital Experience team products

**Social**
- Using the Redefining the Futures research and customer co-design and understanding of strong performing past creative, to help build a plan with the Social team that ladders up to the overarching Marketing Strategy
- Align social media strategy closely with content teams to ensure there is a consistent, aligned content and social strategy
- Establish and manage processes and workflows to improve ways of working and standards across global teams.
- Monitor, measure and report on social media performance and identify opportunities for improvement while creating a culture of improvement

**Global Collaboration**
- Work with global teams for SEO, Social, and Content to deliver bold global initiatives and support sharing for these disciplines to raise the bar across country and regional practitioners.
- Drive efficiency globally by working as one team with shared tools, assets and content and conversion through automation and use of AI

**Analytics and Reporting**
- Ensure there is access to the correct data to continually improve the outputs from your team and the wider content and social media practitioners and track goals to completion
- Monitor, measure and report on social media and content performance to identify opportunities for improvement
- Use social listening to identify opportunities for content creation, lead generation and conversion

**Governance and Finance**
- Manage budget and resource

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