Content Marketing Specialist

2 months ago

Sydney, Australia The Travel Corporation AU Full time

**Content Marketing Specialist**

**About Adventure World**

Adventure World is renowned for curating tailor-made, life-changing travel experiences that ignite a deep connection with some of the world’s most unique and awe-inspiring destinations. For over 40 years, we have been specialising in soft-adventure trips, providing first-class service and unforgettable moments. We pride ourselves on offering authentic, responsible travel experiences, from wildlife encounters to immersive cultural journeys.

Now, you have the opportunity to be part of our growing team and help inspire travellers through compelling, story-driven content.

**The Role**
As a Content Marketing Specialist, you’ll be the creative force behind Adventure World’s voice, inspiring travellers to discover new, meaningful adventures. Collaborating with the Head of Marketing, you'll develop engaging content that resonates with our audience and promotes our core values of sustainability, responsible travel, and cultural immersion.

**Key Responsibilities**
- **Content Creation**
- Develop and execute content strategies aligned with business goals, in partnership with the Head of Marketing.
- Partner with PR to synchronise content calendars and maximize outreach opportunities.
- **Social Media Management**
- Own the social media strategy, creating engaging posts across platforms (Instagram, Facebook, LinkedIn, etc.).
- Plan and execute social media campaigns, analysing performance data and adjusting strategies to enhance engagement.
- **Partnerships**
- Maintain strong relationships with partners, developing collaborative content for joint campaigns.
- Seek innovative ways to integrate partnerships into social media and content strategies.
- **Brand Voice**
- Champion the tone of voice for Adventure World, ensuring it resonates across all touchpoints and sets the standard for the business.
- **Additional Duties**
- Collaborate with internal and external stakeholders to ensure cohesive marketing efforts.
- Engage in SEO initiatives, optimising content for search and aligning with broader digital strategies.
- Ensure high standards of accuracy and quality in all communications.

**About You**
You’re passionate about storytelling and love inspiring others to explore the world. Your strong content creation skills, attention to detail, and understanding of digital marketing trends set you apart. You’re a collaborative team player who thrives in a fast-paced, creative environment.

**Key Qualifications**
- Proven experience in content creation, social media management, and writing.
- Proficiency with CMS (e.g., Umbraco) and social media management tools.
- Familiarity with digital tools, including Adobe Creative Cloud and Microsoft Office.

**Core Competencies**
- Excellent communication and relationship-building skills.
- Ability to manage content strategies and meet deadlines.
- Innovative, with a solution-oriented mindset.

**Perks and Benefits**
- Competitive salary with opportunities for career growth.
- Hybrid working options with flexibility for remote work.
- Generous travel discounts for you and your family/friends.
- Sales incentive schemes and 12 weeks of paid parental leave for eligible staff.
- Two paid volunteer days and two team engagement days annually.
- Retail discounts and access to our Employee Assistance Program.

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