Content Marketing Manager

6 months ago

Sydney, Australia Mable Full time

**We’re powered by purpose**

Mable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we’ve been helping our community live their kind of independence, and today we’re one of Australia's largest and fastest growing healthtech platforms.

We have been recognised in AFR’s Fast 100 list, Deloitte’s Tech Fast 50, and won the Australian Growth & Australian Technology Growth Company of the Year Award in 2020 So don’t miss your opportunity to join a thriving scale-up and deliver change to Australia’s care and support sector.

As a Content Manager at Mable, you’ll develop and execute a multi channel content marketing plan that aligns with the overall Mable Marketing and Growth strategy. Working within the Customer Marketing team, you’ll be responsible for fuelling customer acquisition and engagement activity and enabling the business to hit its goals. You’ll work closely with various internal and external stakeholders while incorporating the brand, customer value propositions, customer segmentation, SEO, data analysis and industry insights to your thinking.

**Role and responsibilities**:

- Develop a content calendar driven by customer stories, Mable product features, industry and community newsworthy moments, that can be executed through website articles, content hubs, newsletters, case studies, videos, infographics, and other relevant content types.
- Be the business owner of the newsletters and online content hubs, including planning, writing and scheduling, stakeholder engagement, briefing design and copy as needed, optimising and reporting.
- Collaborate with channel leads and cross functional teams to drive content distribution through website, social media and CRM. Ensure content is published on a regular schedule, and all team members are aware of upcoming content and deadlines.
- Develop a deep understanding of Mable, its product and the disability and aged care support sector, and use this knowledge to ensure content is accurate and reflects best-practice accessibility and language guidelines.
- Manage freelance writers and editors to produce content.
- Drive process improvements in content workflow, collaborating with team members to develop guidelines and keep across content best practice.
- Stay informed about industry trends and competitors' content marketing efforts. Identify opportunities for differentiation and improvement.

**Skill and experience**:

- Bachelor’s degree or equivalent in Media, Communications, Marketing or similar field
- At least 3 years’ experience in a similar or related role
- Demonstrable experience of storytelling, copywriting, and copyediting abilities.
- Experience with developing a content calendar and working with different channel teams to deliver content.
- Working knowledge of broader digital marketing skills: social media, lifecycle, and in particular, SEO.
- Strong time management, prioritisation and organisation skills.
- Experience optimising the style and delivery of content to ensure that it hits key metrics.
- Proficient use of analytics tools to track performance and form recommendations.

**Our Values**

**We’re Switched On **\uD83D\uDCA1

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

**We’re Bold **\uD83D\uDCE3

We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.

**We’re One **\uD83E\uDD1D

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

**We’re Impactful **\uD83C\uDF1F

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.

**Our Benefits
**Power your career ️**

Learn from industry experts, experienced leaders, and on-the-job opportunities.

**Work away \uD83C\uDF0E**

Get a creative boost working overseas for 4 weeks in a rolling 12-month period.

**Access parental leave \uD83D\uDC76**

Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

**Work with flexibility**
**\uD83C\uDFE0**

We’re a hybrid workplace. Collaborate at home or in the office - whatever works for you and your team.

**Take a floating public holiday** \uD83E\uDEF6\uD83C\uDFFE

Acknowledge a significant day your way with family and friends.

**Be rewarded**
**\uD83C\uDFC6**

Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

**Get paid to take a break**
**\uD83C\uDFDD️**

Celebrate your birthday, take a wellbeing break, volunteer - access paid leave days for what makes you happy.

**Inclusion at Mable**

People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply.

We’re

  • Content Creator

    5 months ago

    Sydney, Australia Elite Marketing Full time

    **Position Overview**: As a Content Creator at our hospitality marketing agency, you will be responsible for producing compelling and visually stunning content that captures the essence of each café and restaurant. You will work closely with the in-house Social Media Manager and Creative Director to create engaging content that resonates with our target...

  • Content Marketing Manager

    3 months ago

    Sydney, Australia MyPass Global Full time

    **Who are we?** MyPass Global is a multi-award-winning workforce compliance software company. Our cutting-edge technology helps companies in high-stakes industries reduce risk, save up to 70% on back-office costs, and create safer work environments through our digital workforce solutions. With our industry-first digital Skills Passport, workers can...

  • Content Marketer

    2 weeks ago

    Sydney, Australia UpGuard Full time

    **Who are we?** UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes-whether it's monitoring the...

  • Content Strategist Director

    4 weeks ago

    Sydney, New South Wales, Australia Sharp & Carter Sales And Marketing Full time

    About the RoleAs a seasoned marketer and planner, you will collaborate closely with our Senior Leadership Team and other members of our marketing department to develop and execute a multi-channel B2B content strategy that increases brand awareness, attracts more qualified leads, and accelerates our pre-established member acquisition flywheel.Key...

  • Digital Content Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia Expedia Group Full time

    Senior Social Media SpecialistExpedia Group is seeking a skilled Digital Content Marketing Manager to join our ANZ social media team, driving community engagement and nurturing a travel-loving audience through captivating content.This role will support the Global Social Media team's objectives of building positive community engagement across owned social...

  • Content Marketer

    2 months ago

    Sydney, Australia Relevance AI Full time

    **About Relevance AI**: We are a fast-growing Series A backed startup building the Home of the AI Workforce. Our mission is to enable the next doubling in human prosperity by delegating as much work as possible to the AI Workforce, a team of AI agents working together in a multi-agent system. Based in Sydney and San Francisco, California, we're a team of...

  • Brand & Content Marketing Manager

    2 weeks ago

    Sydney, Australia UMENCO Full time

    Brand StoryThis womenswear brand design refined and timeless swimwear and apparel crafted from the finest sustainable fabrics and with premium craftsmanship. The brand prioritise both people and planet with a mission to empower and inspire women globally. Role OverviewUMENCO is recruiting a Brand & Content Marketing Manager for an Australian luxury swimwear...

  • Content Marketing Manager APJ

    3 weeks ago

    Sydney, New South Wales, Australia Amazon Full time

    About UsAt Amazon Web Services, we are pioneers in cloud computing and continuously innovate to power our customers' businesses.Job Title: Content Marketing Manager APJWe are seeking an experienced visionary to join our new team as a Content Marketing Manager for the Asia Pacific Japan (APJ) region.About the RoleIn this role, you will define, plan, execute,...

  • Content Marketing Manager

    6 months ago

    Sydney, Australia Hatch Full time

    ** This role is at Yotpo (not for Hatch)** Hatch is supporting Yotpo to find a great Content Marketing Manager to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Yotpo. **About the role at Yotpo** **Seniority** **Mid...

  • Content Marketing Specialist

    6 months ago

    Sydney, Australia Net Fusion Technology Full time

    If you're a creative thinker with strong writing skills and a knack for driving results, we want to hear from you! **Required Qualifications**: **Responsibilities**: - Develop and implement content marketing strategies to drive brand awareness, engagement, and lead generation. - Create high-quality, SEO-friendly content for blog posts, website pages,...

  • Marketing Specialist

    6 months ago

    Sydney, Australia iknowho Full time

    Step up to lead and execute social media & content strategy - Hybrid working | Northern beaches location | free parking on site - Collaborative, supportive, close knit team | Up to $100k + super **About the Company** Join one of Sydney’s leading Architecture, Design & Building Companies specialising in luxury homes and estates with impressive growth and...

  • Marketing Content Specialist

    1 month ago

    Sydney, Australia Minor Hotels Full time

    Job DescriptionWe currently have an exciting opportunity for a passionate and creative Marketing Content Specialist to join our team at Minor Hotels.This newly created position will spearhead our content strategy, creation, and distribution efforts to enhance brand awareness, engagement, and lead generation. As a key member of our marketing team, this role...

  • Content Marketing Specialist

    2 months ago

    Sydney, Australia The Travel Corporation AU Full time

    **Content Marketing Specialist** **About Adventure World** Adventure World is renowned for curating tailor-made, life-changing travel experiences that ignite a deep connection with some of the world’s most unique and awe-inspiring destinations. For over 40 years, we have been specialising in soft-adventure trips, providing first-class service and...

  • Marketing and Content Lead

    2 weeks ago

    Sydney, New South Wales, Australia Parity Consulting Full time

    Job OverviewWe are seeking a skilled Marketing and Content Lead to join our team at Parity Consulting. As the Senior Marketing Manager, you will be responsible for providing product marketing and content support to local business, driving marketing strategy and objectives.Key ResponsibilitiesCreate engaging content, including fund flyers, infographics,...

  • Content Marketing Specialist

    4 weeks ago

    Sydney, New South Wales, Australia Cuscal Limited Full time

    Cuscal Limited is a dynamic financial services company that offers innovative solutions to its customers. We are currently seeking a highly skilled Content Marketing Specialist to join our team.About the Role:This role involves developing and implementing comprehensive content marketing strategies that drive engagement and conversions. The ideal candidate...

  • Content Marketing Specialist

    1 month ago

    Sydney, Australia The Travel Corporation Full time

    Content Marketing Specialist About Adventure World Adventure World is renowned for curating tailor-made, life-changing travel experiences that ignite a deep connection with some of the world’s most unique and awe-inspiring destinations. For over 40 years, we have been specialising in soft-adventure trips, providing first-class service and unforgettable...

  • Content Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Matrix Education Full time

    Matrix Education is seeking a skilled Content Marketing Strategist to join our team in Sydney. With a focus on social media, this role will play a key part in driving traffic and building brand awareness.We are looking for an experienced professional with commercial digital marketing expertise to plan and execute engaging content across multiple...

  • Content & Marketing Lead

    6 months ago

    Sydney, Australia VC Backed Fintech Full time

    **About us** After decades maximising profits for banks and high net worths, our former bank leader founders realised they were not serving a large community that needed their help most - everyday savers. Savers are faced with honeymoon bank deposit rates that disappear, and they lack access to high-yielding products available to the wealthy. As...

  • Content Marketing Analyst

    6 months ago

    Sydney, Australia Salesforce Full time

    Job Category Marketing & Communications Job Details **About Salesforce** We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too —...

  • Digital Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking a seasoned SEO professional to join our in-house marketing team at Online Marketing Gurus, Australia's largest independent digital marketing agency.The primary purpose of this role is to manage and execute given SEO operations, working closely with internal stakeholders and external agencies. A strong communicator with excellent written,...