Marketing Reporting Analyst

1 month ago

Melbourne, Australia Betfair Full time

Are you looking for the next big step in your Marketing Analytics career? Something that’s equally as fresh as it is exciting? Somewhere you can see your contributions come to life? We may have the answer you have been looking for.

We are now on the lookout for a **Marketing Reporting Analyst** to join our progressive Marketing Team

This awesome role is responsible for supporting the Marketing team in providing value-add digital and business insights. You will also be a core member in managing data flows, integrity, and solutions for our marketing technology systems.

If you’re someone who possesses an enthusiastic and ambitious attitude, enjoys working collaboratively within a high performing team and has a passion to find new ways of doing things, then please keep reading

**Requirements**:
**What we are looking for**:

- A Marketing Insights Guru that is passionate about data analysis and highly skilled in Tableau
- A person that is capable of providing value-add digital business insights and reporting to our marketing team
- A data geek who has a passion for sport (how good is that)

**Benefits**

**Sound like you’d be a good fit? Well check out what we provide our passionate people**:

- An organisation that truly (yes really) values it’s people with a vibrant and engaging culture
- Unbelievable employee benefits like REAL coffee, volunteer and study leave, social events, team office drinks, free breakfast and loads more
- A focus on personal and professional development opportunities
- A workplace that offers health and wellbeing initiatives
- A generous bonus scheme - if we win you win And we like to win

**With great progression, career development opportunities and the chance to work with the latest digital technology, a normal day in the role of the Marketing Reporting Analyst includes**:

- Analysing and understanding customer behaviour, segments, patterns and journeys
- Providing timely reports to the marketing team for the purposes of tracking and evaluating cutting edge digital marketing activities
- Managing data flows, integrity and solutions for the marketing technology systems
- Assisting with setting targets and objectives for the Marketing team
- Extracting, manipulating and translating data into reports
- Providing insights that help inform strategy to increase revenue / decrease spend an advance business wide projects
- Providing insights and reporting to support internal trading meetings

**But there is a catch. To be in the running for this great role, you should have**:

- A passion for digital marketing
- Previous experience in a similar role with knowledge of statistical analysis and tools
- Strong Tableau skills (or similar data visualisation/dashboard software)
- Sound proficiency with SQL
- A solid understanding of Salesforce Marketing Cloud
- An understanding of customer lifecycle marketing is preferred
- Advanced Excel skills
- Excellent interpersonal and communication skills, with the ability to perform in an autonomous role with a hunger to learn and develop yourself further
- Experience with R or Python is an advantage

**Interested?

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