Digital Marketing Executive

5 months ago

Marsden Park, Australia Asics Full time

Our Digital Marketing team is growing We’re looking for a Digital Marketing Executive - Loyalty to work with an array of internal teams across marketing, eCommerce, and retail teams to ensure successful end-to-end loyalty program strategy execution.

**So, what goes in to making that happen?**
- Supporting strategy implementation through assist in executing the digital marketing strategies for the loyalty program as developed by the Loyalty Specialist, ensuring they align with the overall business objectives
- Campaign Management, work with the Loyalty Specialist to develop and execute loyalty program campaigns across all digital marketing channels
- Cross-functional collaboration with the wider marketing, eCommerce and retail teams to ensure integrated and consistent messaging across all channels.
- Paid media coordination with the media agency to provide detailed briefs for paid media campaigns related to the loyalty program
- Member engagement through collaborating with the global digital team to create compelling member engagement initiatives to be implemented across ASICS apps
- Coordinate with external partners and vendors as required for various loyalty marketing activities and campaigns
- Working with the Social Media Specialist to grow the loyalty program's presence on social media platforms, engaging with members and creating relevant content
- Regularly monitor and report on the performance of digital marketing activities using analytics tools, providing insights and recommendations
- Conducting research on market trends, competitor activities, and customer behavior to identify opportunities for loyalty program growth
- Gathering and analysis of member feedback, working towards continuous improvement of the loyalty program offerings
- Ensuring all marketing activities are in line with brand guidelines and comply with relevant legal and regulatory standards

**In return, we offer**:

- A permanent full-time opportunity
- Competitive salary + bonus + leave loading + paid parental leave
- Flexible hybrid work options
- Convenient Marsden Park location in a new head office facility, closely connected to the M7, with ample free parking
- Free onsite gym and personal training sessions
- Generous staff discount - 25% off wholesale
- A collaborative, supportive and high performing team culture
- Opportunities to give back through community and team events

**That’s enough about us Here’s what we hope to see from you**:

- 3+ years' experience in digital marketing and loyalty for B2C, ideally in the retail space
- Experience in briefing and managing end-to-end digital marketing campaigns across owned, earned and paid media channels
- Intermediate Word, Excel and PowerPoint skillset
- Sound knowledge of Adobe Photoshop
- Familiarity with Google Analytics and digital reporting dashboards
- Ability to develop strong mutually trusting relationships with internal and external stakeholders
- Energetic and flexible individual who is accustomed to working in a fun, fast paced environment and has proven capacity to work well under pressure
- Alignment to our values of Respect, Courtesy, Persistence, Teamwork, Preparation and Learning from Failure

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