Head of Digital Marketing

5 months ago

Marsden Park, Australia Asics Full time

The Head of Digital Marketing will play a key leadership role in driving the strategic direction and overall success of digital marketing, loyalty and CRM initiatives for ASICS Australia. You will be responsible for defining the end-to-end digital marketing strategy, while guiding the team’s ideation and execution of campaigns and projects to ultimately achieve brand growth through customer engagement, acquisition, and retention.

This role will manage the ownership of the digital marketing budget, project roadmap, performance metrics and reporting. Leveraging data-driven insights, this role will additionally lead the development and innovation of the digital strategy to create high-impact campaigns, loyalty, and CRM enhancements, and strengthen ASICS’ presence in the marketplace.

**So, what goes in to making that happen?**
- Leading the CRM and Loyalty team, ensuring output is aligned to the Digital Marketing strategy
- Strategically lead, define, and drive the digital marketing roadmap, including the development and delivery of the Loyalty strategy and program, leading the planning for member acquisition, program communication/awareness, and overall program structure.
- Team development, through leading and mentoring a high-performing team of digital marketers and loyalty experts, while establishing a culture of excellence, accountability, and innovation within the team.
- Enabling the execution of CRM & loyalty operations, including marketing offers, onboard benefits, customer journeys and segmentation, and data integrity. Plan and oversee implementation of the regional Digital Marketing tech stack, aligned to global direction, to optimise marketing processes throughout the customer lifecycle. Conduct planning to ensure support and processes are established to service the growth of the OneASICS program.
- Driving innovation in digital marketing by adopting new techniques, tools, and best practices, while identifying opportunities to optimise processes, platforms and improve customer experience.
- Developing and implementing initiatives that lead to sustainable competitive advantages and influence/promote innovation throughout the organisation.
- Engaging and maintaining strategic relationships with internal and external stakeholders to ensure collaboration and effective partnerships.
- Managing monthly reporting for digital marketing campaigns, loyalty programs, and overall customer engagement against score card. Presenting results in regular reports to senior leadership, highlighting successes and recommending areas for improvement.
- Taking responsibility for the digital marketing budget, ensuring effective allocation of resources and return on investment.
- Partner with General Counsel to ensure all digital marketing activities comply with legal and regulatory requirements, implementing measures to mitigate risks associated with digital marketing operations.

**In return, we offer**:

- A permanent full-time opportunity with autonomy
- Competitive salary + bonuses + paid parental leave
- Flexible hybrid work options
- Convenient Marsden Park location in a new head office facility, closely connected to the M7, with ample free parking
- Free onsite gym, personal training sessions and wellbeing initiatives
- Generous staff discount - 25% off wholesale
- A collaborative, supportive and high performing team culture
- Opportunities to give back through community and team events

**That’s enough about us Here’s what we hope to see from you**:

- 10+ years of digital marketing & loyalty leadership experience
- Tertiary qualification in Marketing or related discipline is preferred
- Minimum of 7+ years of proven people management experience, with strong leadership and team development skills.
- Proven past experience in building and implementing digital strategy, managing various digital projects and elevating loyalty and CRM programs.
- Data driven focus, with experience in analysing customer behavioural data with deep segmentation experience.
- Experience in using Google Analytics, and Salesforce platforms.
- Experience working with multiple stakeholders, including regional and global Executive, Marketing, IT, eCommerce and retail teams.
- Ability to develop strong mutually trusting relationships with internal and external stakeholders, locally and globally.
- Energetic and flexible individual who is accustomed to working in a fast-paced, agile and deadline driven environment, with a proven capacity to work well under pressure

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