Marketing Automation Specialist

2 weeks ago


Melbourne, Australia Mars Recruitment Full time

**Responsibilities**
- Work within Campaign Management System (Salesforce Marketing Cloud) to perform end-to-end campaign management of multi-channel and targeted member journeys including building, testing, launching, and reporting.
- Draw on data and insights to build enhancements of things like campaign targeting, messaging etc.
- Integration of onsite multi variant testing using dynamic content, A/B testing to improve conversion and engagement rates.
- Ensure accurate, timely execution of all campaigns with a high level of responsiveness to internal stakeholders.
- Work with analytics team to draw upon customer insights and past campaign results in journey creation to defend and save members at vulnerable moments through their lifecycle.
- Conduct reviews of the current campaigns, looking for gaps and opportunities to feed back to the business to determine ongoing optimisation and personalisation campaigns.
- Create and execute journeys to drive higher conversion of prospects to achieve join.
- Build test scenarios to test all components of a campaign for accuracy and data integrity. Develop continuous improvement processes to optimise and enhance all ad hoc and ongoing campaigns.
- Ensure all projects delivered tie back to the performance benchmarks, always on automated dashboards and testing plans to measure & enhance campaign performance with support from analytics team.

**Qualifications**
- Practical understanding of SQL and the ability to write SQL queries
- Practical knowledge of AMP Script
- Basic HTML knowledge and ability to perform HTML and CSS editing
- Tertiary qualifications in marketing, business, or commerce
- Previous end-to-end campaign management experience
- A strong self-starter and problem solver able to work autonomously and in a team environment
- Results Driven - must be highly organised and deliver on time and to agreed specification

This role is a full-time role 100% remote position in Australia or hybrid if you're Melbourne based and prefer to go into the office.

**SALARY**:

- AU$110000 - AU$115000 per annum + including super**LOCATION**:

- Docklands, Melbourne, Australia**JOB TYPE**:

- Full-Time**JOB REF**:

- BBBH26353_1707285223**DATE POSTED**:

- Fri, 9 February 2024



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