Marketing Automation Specialist

3 weeks ago

Melbourne, Australia The National Film and Sound Archive (NFSA) Full time

Posted: 19/02/2024- Closing Date: 10/03/2024- Salary: $85,168.00 - $95,084.00- Job Type: Ongoing / Non-ongoing; Full time- Location: Melbourne- Job Category: Arts, Culture,Media, Marketing**About the National Film and Sound Archive of Australia**
The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual cultural institution. The NFSA collection includes more than 4 million items including films, television and radio programs, videos, audio recordings and video games. The collection also includes contextual materials such as costumes, scripts, props, artefacts, photographs and promotional materials. Public programs and services ensure that the collection is available for enjoyment, learning, research and for re-use by creators. In the digital age, the NFSA’s wealth of stories will be increasingly available across the country, and on demand.

The Marketing Automation Specialist is a key member of our Marketing & Communications team which includes marketing, design, communications and editorial and content. The team is located across our Sydney, Canberra and Melbourne offices.

This position is located at the NFSA’s Melbourne office.

**Job Details**

The Marketing Automation Specialist will undertake the following duties:
**New platforms project**
- Play a key role in a cross-departmental project team - advocating for marketing and audience business requirements (based on your extensive MarTech experience).
- Define audience data rules and establish audience data migration processes and depreciating of audience marketing platforms.
- Become the marketing super user of the new platforms, roll out marketing and communications team training and the development of marketing documentation.

**CRM**
- Be the go-to expert on our B2C audience segments - including combining data from multiple sources to provide answers.
- Develop the organisation’s capture of customer consent, behaviour and personal data at key stages of the customer lifecycle that support personalised and automated CRM strategies. This includes delivering on an ambitious editorial and content strategy via acquisition, lifecycle, and retention initiatives.
- In consultation with the Digital Audience Manager and key stakeholders, map out customer journeys and micro-moments that will deliver a frictionless audience experience.
- Support the marketing and communications team in segmenting and generating reports from the CRM system to enable data-driven marketing activity - building self-sufficiency.
- Ensure data collection and marketing communications adhere to spam and privacy laws.

**Analytics**
- Conduct regular analysis and deliver insights that drive strategic change.
- Identify opportunities for optimisation and drive the implementation of those changes.
- Prepare presentations for key forums, including strategy presentations, project updates and management meetings.

**General**
- Safeguard the brand through Privacy and SPAM act compliance and best practice.
- Work collaboratively with the Canberra-based Digital Marketing Coordinator, Web Products. Provide cover for this role as required.
- Some after-hours work may be required occasionally during UAT or go-live periods. Flexible working arrangements are available to cover those occasions.
- Some travel to other NFSA locations may be required.

This job description is not all encompassing. Over time, the emphasis of the job may change without changing the general character of the position. Your duties may be reviewed and updated in consultation with you to reflect strategic and organisational changes.

**Selection Criteria**
In relation to the ‘Job Details’ listed above, concisely demonstrate your skills, experience and achievements against each of the following areas:

- Ever curious about audiences, their behaviour and utilising CRM systems to create frictionless experiences including a strong grasp on customer segmentation techniques.
- Advanced experience with marketing automation platforms, multiple audience data sources, testing cycles and performance reporting.
- Excellent project and stakeholder management skills, with an ability to advocate marketing requirements to IT and conversely translate technical concepts to marketing specialists.
- Strong understanding of marketing a brand and the broader marketing mix.
- Ability to interpret and analyse large, complex data to identify trends and drivers of audience behaviour and an ability to present findings to senior management.

**Qualifications and/or equivalent experience required**:

- Minimum 3+ years’ experience working in marketing automation or MarTech roles
- Minimum 5+ years’ experience working with CRM systems

**A bonus**:

- Hands on experience with SMS/MMS technologies.
- SQL or other data language skills.
- Experience with Microsoft Fabric and Power BI.

**Desired Skills and Experience**:
**Eligibility**
To be eligible for this position you must:

- Be an Australian Citizen
- Satisfactor

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