Performance Marketing Manager

7 months ago

Sydney, Australia SafetyCulture Full time

**Performance Marketing Manager - SafetyCulture Marketplace**:

- Sydney- SafetyCulture Marketplace - Operations /- Full-time Permanent /- Hybrid- SafetyCulture is a customer and product led SaaS company with the purpose of helping frontline teams get better every day.

We are building a mobile-first operations platform that gives workers a voice, and leaders visibility, to make better decisions in the workplace every day. Our mission is to unite teams to become a force for improvement in any organisation.

Headquartered in Sydney, SafetyCulture has six offices around the world and over 70,000 customers.

As part of our mission to make the workplace safer we have recognised our customers often need products or services to help them resolve issues and reduce risks in the workplace. This can be as simple as needing to order more masks to protect employees or as complex as a multi-disciplinary audit of a work environment. These actions are identified in our SafetyCulture app and the mission of the Marketplace team is to make it faster, cheaper and easier for our customers to complete these actions and have a safe work environment.

Own your metics and work closely with cross functional teams to bring your inspiring ideas to life. This is a greenfields opportunity and you have the opportunity to meaningfully contribute to the growth of one of Australia’s most successful technology companies. We’re investing our resources into creating and shaping a better workplace for all. We are growing fast and looking for talented, self-motivated people that value collaboration, growth and learning to join our team.

As part of our growth strategy, we are seeking a talented SEM/Performance Marketing Manager to join our team and lead our search advertising, shopping campaigns, P-Max, and programmatic advertising initiatives. This role reports into the head of digital acquisition and it is pivotal in driving return on ad spend (ROAS) and acquiring high-quality customers through strategic performance marketing activities.

**About you**:

- You have experience developing and implementing comprehensive SEM strategies or high-volume products in a high growth D2C and B2B environment to drive customer acquisition, increase brand visibility, and maximize return on ad spend across search ads, shopping campaigns, P-Max, and programmatic advertising channels.
- Conduct keyword research and analysis to identify high-potential keywords and target audience segments for SEM campaigns.
- Create and optimize ad copy, landing pages, and creative assets to improve ad relevance, quality score, and conversion rates.
- Manage and optimize search and programmatic campaigns across multiple platforms, including Google Ads, Bing Ads, Google Shopping, and programmatic advertising platforms.
- Monitor campaign performance, analyze key metrics, and identify opportunities for optimization to achieve KPIs, such as ROAS, cost per acquisition (CPA), and conversion rate.
- Utilize A/B testing and experimentation methodologies to refine ad creatives, targeting strategies, and bidding strategies for continuous improvement.
- Able to demonstrate SafetyCulture values (Think Customer, Open Honest Always, Better as a Team, Be Bold Bring Action).

**How you will spend your time**:

- Lead the development and execution of paid search strategy, track and manage search campaign performance against acquisition and sales KPIs.
- Review campaign performance daily, adjusting bids, budgets, and targeting as necessary to optimize for acquisition and sales targets.
- Conduct daily keyword research and analysis to identify high-value keywords and search queries relevant to acquisition and sales objectives.
- Optimize keyword targeting, match types, and negative keywords to improve campaign performance and maximize ROI.
- Continuously test and optimize ad copy, headlines, and creative assets to improve ad relevance, click-through rates (CTR), and conversion rates.
- Utilize A/B testing and experimentation methodologies to refine messaging and creative elements for optimal performance.
- Manage bids and budget allocation to ensure efficient spending and maximize return on ad spend (ROAS) while meeting acquisition and sales targets.
- Collaborate with the design and development teams to optimize landing pages for SEM. campaigns, focusing on improving user experience, relevance, and conversion rates.
- Implement A/B tests on landing pages to identify the most effective layouts, messaging, and call-to-action (CTA) elements.
- Provide regular reporting and insights on SEM performance to stakeholders and senior management, highlighting successes, challenges, and opportunities for improvement.
- Conduct ongoing competitive analysis to identify industry trends, competitor strategies, and emerging opportunities in the SEM landscape.
- Stay abreast of the latest trends, updates, and best practices in SEM, search engine algorithms, and digital advertising technologies.

**More than

  • Digital Performance Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Performance Full time

    We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Performance Manager. This is a Full-time position based in Sydney.This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM,...

  • Digital Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Performance Full time

    Unlock a world of opportunities at WPP OpenDoor, a dynamic team that's shaping the future of marketing on a global scale.About WPP and OpenDoorWe're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and...

  • Digital Marketing Performance Lead

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking a highly skilled Digital Marketing Performance Lead to join our team at Online Marketing Gurus in Sydney.The role involves creating an unforgettable first impression for inbound marketing qualified leads, proactively contacting and qualifying them, and nurturing relationships until successful meetings are booked.You will also be responsible...

  • Sydney Performance Director

    1 month ago

    Sydney, New South Wales, Australia Performance Full time

    Role OverviewWe are seeking a highly skilled and experienced Performance Director to join our Sydney-based team at WPP's OpenDoor. This is an excellent opportunity for someone who is passionate about delivering exceptional results and driving innovation in the media industry.In this role, you will be responsible for managing client media plans and ensuring...

  • Digital Performance Account Manager

    6 months ago

    Sydney, Australia BeFound Digital Marketing Full time

    Are you an experienced performance driven digital market who enjoys working on full funnel marketing strategies? Looking to find a better work - lifestyle balance, working with amazing clients and Manly beach across the road? Then this role is for you. **The Role** As a Digital Performance Account Manager, you will get to do more than just manage online...

  • Performance Marketing Manager

    6 months ago

    Sydney, Australia Global Talent Agency Full time

    Full Time Role - High Impact - Dynamic Competitive Salary: 80k to 90k - High Impact - Dynamic Competitive Salary**:80k to 90k** As a high performing Performance Marketing Manager, you will be responsible for the growth marketing and CRM strategy, processes and implementation. **Roles and responsibilities**: - Take responsibility for the growth marketing...

  • Performance Marketing Manager

    6 months ago

    Sydney, Australia My NRMA Full time

    **Company Description** Purpose led, we are proudly member-owned and one of Australia's most iconic and trusted brands. We started by being a voice for safer roads and providing legendary roadside assistance, but now we do so much more. From spectacular holiday destinations, car rentals and boats on our waterways, to leading the EV charging roll-out to...

  • Performance Marketing Manager

    2 days ago

    Sydney, Australia Jivaro Full time

    Design & drive the development of the paid digital media roadmap - Innovative company culture, Inner City Office Location & Hybrid Flexibility - Up to $140,000 + Superannuation **The Role**: - Joining an immensely successful pure-play business to drive, develop and implement strategies across the full performance marketing mix, working within a stellar...

  • Performance Marketing Manager

    7 months ago

    Sydney, Australia ING Full time

    Our dynamic **Marketing team** is growing, and we are looking for a** Performance** **Marketing Manager** to join our Daily Banking team. Working in a fast-paced environment you’ll be responsible for owning and driving the **acquisition activity**. This will be across the full Daily Banking product suite (transactions and savings). We are seeking a...

  • Performance Marketing Manager

    16 hours ago

    Sydney, Australia Skedaddle Recruitment Pty Ltd Full time

    Performance Marketing Manager - Global Entertainment Group - Sydney based - flexible working style **Performance Marketing Manager for APAC on a 12 month fixed contract, covering a Maternity Leave.** Skedaddle Recruitment has partnered with one of the biggest entertainment groups in the world on the hunt for a Performance Marketing Manager. They have a...

  • Performance Marketing Manager

    7 months ago

    Sydney, Australia Digitsonly Full time

    If you're on the hunt for your next career move, you've come to the right place. At digitsonly, we're not your typical job or recruiting platform; we're a portfolio company which does the hiring, team building and training for verified 7-8 figure companies in the ecommerce and agency industry. The companies we’re working with are on the continuous...

  • Manager, Marketing Performance Measurement

    2 weeks ago

    Sydney, Australia NAB Full time

    Manager, Marketing Performance Measurement - Job number: 797348 - Primary position location: NSW- Sydney CBD, NSW, Australia - Primary position location: Victoria Street, VIC- Melbourne CBD, VIC, Australia - Category: Data & Analytics - Category: Information, Communication & Technology - Work type: Fixed term Full time - Work type: Permanent Full time -...

  • Manager - Advanced TV

    3 months ago

    Sydney, Australia Performance Full time

    Description Position at GroupM NexusABOUT GROUPM NEXUSGroupM Nexus is the world’s leading global media performance organisation that unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Finecast, Xaxis, Sightline and Goat) into a single unit. The global organisation will be underpinned...

  • Performance Marketing Manager

    7 months ago

    Sydney, Australia Xe Full time

    Performance Marketing Manager - APAC At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and...

  • Digital Marketing Strategy Manager

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategy Manager to join our team at Online Marketing Gurus (OMG). This role offers an exciting opportunity to take your career to the next level and be part of Australia's largest independent digital marketing agency.Job DescriptionAs a Digital Marketing Strategy Manager, you will be...

  • Manager - Marketing Analytics & Performance

    2 months ago

    Sydney, Australia University of New South Wales Full time

    **Job no**: 528769 **Work type**: Full Time **Location**: Sydney, NSW **Categories**: Analyst, Management - Employment type: Full Time Continuing - Remuneration: Level 9 - $143,007 + 17% super + leave loading - Location: Kensington, NSW (hybrid flexible working) **About UNSW**: UNSW isn’t like other places you’ve worked. Yes, we’re a large...

  • Performance Marketing Manager

    2 days ago

    Sydney, Australia humm Full time

    **We Dream. We Design. We Deliver.** This is the place where you’ll be hands on. Where new ideas are welcomed and expected. At every level - and in every role - we’re doers and builders. Not Managers and minders. **humm**group is one of Australasia’s most successful and enduring fintech organisations with a proud legacy of rewriting the playbook for...

  • Manager, Marketing Performance Measurement

    3 weeks ago

    Sydney, Australia NAB - National Australia Bank Full time

    **Work type**: Permanent Full time, Fixed term Full time **Region**: NSW- Sydney CBD, VIC- Melbourne CBD - **Showcase your **marketing analytics** experience in this unique role at NAB!**: - **Pioneer thought leadership for the design and delivery of campaign performance**: - **9 month fixed term contract opportunity** **As a Manager, Marketing...

  • Performance Marketing Specialist

    7 months ago

    Sydney, Australia Grays Full time

    **Performance Marketing Specialist** We’re seeking a motivated **Performance Marketing Specialist** to come on board and work closely with the business to deliver ROAS and ROI and be well-versed in KPI’s, CAC and CRO. If you know what those acronyms mean, you probably are just the person we’re looking for! We are true leaders in the online auction...

  • Performance Marketing Manager

    16 hours ago

    Sydney, Australia FiltaGlobal Full time

    Work for a digital marketing company founded in 2010 with a mission to create beautiful and innovative e-commerce solutions. - With over 80% of their client base being in lifestyle and apparel, this company has a strong focus on e-commerce development using the Shopify and Magento platforms. **About the Company** They are an Aussie Digital Agency that is...