Performance Marketing Manager

7 months ago

Sydney, Australia Xe Full time

Performance Marketing Manager - APAC

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.

We are looking for a growth focused APAC Marketing Manager who has a hunger for driving impact. You'll work closely with our Performance, Design, Product and Lifecycle Marketing teams to grow market share of Xe Money Transfer services across our consumer and corporate customer segments.

As Marketing Manager you will be focused on delivering the regional growth strategy and performance of all marketing activity for your region. You'll be constantly pushing new ways to uncover growth opportunities, using analytical decision making across Xe's owned and paid marketing channels, measuring performance and optimising.

**Our principles**
- **AMBITION** - We dream big, try things out and always ask "why not?" and "what if?" We're ambitious in our thinking and our delivery
- **RESPONSIBILITY** - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
- **COMMUNITY** - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

**Who you are**:

- **Adapting our global marketing activities** into localized executions by gaining a deep understanding of who our customers are within the APAC region.
- **Delivery of the regional marketing plan**, through collaboration with broader marketing team across lifecycle, performance, product and design
- **Become a "local expert"** that provides insights to unlock brand awareness and customer acquisition opportunities as the Marketing representative within the region
- **Working closely with the Consumer & Corporate **regional leadership teams to identify business growth tactics and optimisations
- **Own local marketing communications** to ensure the Xe value proposition is clearly articulated across all customer segments within APAC
- **Propose investment opportunities** to drive growth
- **Monitor and report **on regional marketing performance, conversion funnel and ROI

**Requirements**:
**Who you are**:

- **Using analytics** to inform your decision making and measure impact of marketing initiatives
- **Hands-on marketer** who believes in getting things out the door
- **Strong communication** and cross-collaboration with internal teams
- **Passion for identifying** customer insights to drive informed marketing strategies
- **Experience delivering** multi-channel marketing campaigns across traditional and digital environments
- **Direct involvement **and ownership of multi-channel marketing campaigns that resulted in revenue growth
- **Knowledgeable** on media planning and reporting

**Benefits**
- Competitive market-based salary
- Annual Discretionary Bonus
- Superannuation
- Healthcare
- 20 days annual leave increasing with each year of service (capped at 25 days
- Paid day off for your Birthday
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice

Job ID 8CCD0E1A79

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