Head of Direct Marketing

3 months ago

Sydney, Australia Oxfam Full time

**Posted**:
16/10/2024

**Closing Date**:
30/10/2024

**Salary**:
$132,147.72 - $132,147.72

**Job Type**:
Permanent - Full Time

**Location**:
Melbourne, Sydney or Brisbane

**Job Category**:
Marketing
- Permanent
- 35 hours per week
- Melbourne, Sydney or Brisbane (re-advertise)

**About Us**

At Oxfam Australia, we believe all lives are equal and no-one should live in poverty. We are a member of Oxfam International, a global confederation working with partners and local communities in 87 countries.

Would you like to join this global movement of people working together to eliminate the inequalities that keep people in poverty?

We are currently seeking an enthusiastic and committed person to fill the role of Head of Direct Marketing.

Job Description

**Why you will love working at Oxfam**

As part of Direct Marketing team, you will use your skills, qualifications, lived experience and initiative to tackle inequality and flight poverty. Yes, you read that right, lived experience and initiative, because it is not all about key selection criteria.

**The Role**

The Head of Direct Marketing is accountable for the performance of Oxfam Australia’s portfolio of mass fundraising initiatives spanning multiple segments, products, campaigns and channels that inspire initial and continued support of of our work. In taking a strategic and “Supporter First” approach, the position ensures that fundraising activities achieve the right balance in driving annual net revenue; long term supporter loyalty; and appropriate overarching levels of ROI.

The position also works cross-functionally to ensure that fundraising campaigns are aligned to the OAU strategy; meet the high ethical standards that Oxfam sets and that communications accurately reflect the work of the Agency and the context in which we operate.

The position leads the Direct Marketing unit with direct reporting being a Direct Marketing Manager, a Gift in Wills Manager and a Special Supporter Coordinator The position is responsible for the strategy and operational plan that drives engagement and financial support from Direct Marketing offers, appeals, regular giving, middle donor segments and bequests.

Desired Skills and Experience

**A little about you (the key selection criteria)**

To be successful in this role you will have:

- **Leadership and people management**:Demonstrated experience managing, inspiring, and supporting high performing and diverse teams, with ability to lead, support and coach direct reports through complexity and ambiguity
- **Campaigns and strategy**: Demonstrated experience in development, implementation and oversight of highly effective direct marketing campaigns** **which are values aligned, in a fundraising context
- **Analysis and insights**:Extensive experience in using and analysing data, customer insights, customer segmentation and market analysis to deliver on strategic goals
- **Budgets**: Demonstrated experience managing and navigating complex budgets to deliver results in a cost effective way
- **Communication**:Exceptional written and verbal communication skills

**We can offer you**
- A base salary of $132,147.72 plus superannuation, superior leave benefits and access to generous non-for-profit salary packaging program **(up to $18,450 of your salary tax-free)**.**:

- The opportunity to use your talents and expertise to make a positive impact around the world.
- We value flexibility and seek to support our people to work in ways that meet their work/life commitments and support their wellbeing.
- Cultural leave
- Superannuation matching

Our culture is shaped by our values, which reinforce what we care about and how we do things, not just what we do. Our five core values of Accountability, Empowerment, Equality, Inclusiveness and Sustainability drive everything we do at Oxfam.
- Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct. We are committed to promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Therefore, our people are required to comply with the One Oxfam Child Safeguarding and Protection from Sexual Exploitation and Abuse policies and sign the Oxfam Australia Child Safeguarding and One Oxfam Employee Codes of Conduct._

**How to Apply**
- your CV.
- your response to the selection criteria outlined in the advertisement.
- Applications close on Wednesday, 30 October 2024.

We give priority to protecting the health, safety and wellbeing of our people, supporters, and the communities we work with. If successful you may be required to provide evidence of your COVID-19 vaccination or approved medical contraindication prior to commencing employment with Oxfam Australia.

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