Head of Marketing

1 day ago

Sydney, Australia Tyro Full time

**Why work for us**

We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.

Tyros are a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.

Take a look here what it's like to work at Tyro

Tyro is one of Australia’s original fintech companies with an exciting roadmap of innovation and product delivery. Under new leadership, we are looking to re-energise our brand and approach to marketing as we return to our fintech roots, regain our reputation as a financial services disruptor, and continue to define the future of payments in Australia.

The Head of Marketing will set, and execute on, the overall marketing strategy for Tyro. This pivotal role will drive the brand and marketing direction of Tyro. This opportunity would suit an experienced in-house marketing leader or possibly an agency client director level individual seeking to go in-house where they can hone their B2B marketing skills.

We have ambitious growth targets and Marketing will play a leading role in ensuring we hit acquisition and retention targets. The Head of Marketing will have the opportunity to make a meaningful contribution to our broader product roadmap and customer experience strategies.

**Key Responsibilities**
- Reimagine Tyro’s long-term company brand and TTL marketing strategy and build a compelling investment case, with a focus on supercharging brand awareness, targeted customer engagement, and optimised customer acquisition.
- Reinvigorate the Tyro story and be central to recreating a compelling brand proposition for Tyro that encapsulates our culture.
- Lead our approach to customer intelligence, working across the organisation to build on our data strategy and capability to drive deep customer insight and create new ways for the business to win the hearts and minds of our customers.
- Bring new 'challenger' thinking to our Marketing approach without huge budgets or resources.
- Drive results leveraging actionable analytics and insights from key marketing performance metrics and tracking tools for the business.
- Identify revenue opportunities both within our established customer base and through acquisition and partnerships.
- Collaborate with other business teams to uncover insights that inform marketing strategies and position Tyro as a thought-leader in the fintech, payments, and banking industries.
- ** **Play a critical role on Tyro’s senior leadership team.

**We're looking for some who is**
- Passionate about championing the SME customer and working for a challenger brand.
- Highly creative at designing approaches to stand out from the crowd and using budgets effectively.
- Driven by achieving results and amazing business outcomes.
- Highly collaborative with a history of creating great things as a team, both within Marketing and more broadly.
- Equally comfortable talking about and delivering creative/brand campaigns as they are analytics, leading tools and technologies, and the key performance metrics of a digital business.
- Excited to learn, be challenged, have fun and be part of a great culture.

**More about you**
- You'll be an experienced marketing leader with a recognised track record of successfully acquiring, growing, and retaining customers through designing and implementing effective brand and marketing strategies.
- You have a passion for, and experience in, leading high-performing teams, fostering a strong team culture of accountability and ownership, and driving effective cross-team relationships.

**Perks & Benefits**
We offer some amazing employee benefits such as a flexible working environment with a mix of in-office and remote working, learning & development opportunities for professional and personal development, 16 weeks paid primary carers leave, 12 weeks paid secondary carers leave, annual team based volunteer day, novated leasing, social events which includes multiple craft beer kegs (selection of beers carefully selected by our beer connoisseurs), wide selection of wine, variety of snacks and a ping pong table, selection of board and video games and many more

**Our Story**
Launching in 2003, Tyro has grown to become Australia’s largest EFTPOS provider of all ADIs outside the big four banks. With over 600 staff, $34 billion in transactions in FY22, we’re much more than an EFTPOS provider - Tyro is an Australia

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