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Head of Marketing

3 weeks ago

Sydney, Australia EDU Corporate Services Pty Limited Full time

**About EDU Holdings Limited (EDU)**

EDU is an ASX-listed company that owns and operates tertiary education businesses, with a current focus on Health and Community Services fields of study. We nurture and empower people on their path towards meaningful careers, by providing quality education experiences and outcomes.

EDU currently has two operating businesses, with campuses in Sydney, Melbourne, Brisbane, Perth, and Adelaide:
EDU has a Shared Services team, which includes the Group’s Sales, Marketing, Finance and People & Culture functions that works across ALG and Ikon.

***

**About the role**

The Head of Marketing leads the Group’s strategic and operational marketing activities to establish its brand and course positioning, and drive student enrolments.

Reporting to the Chief Executive Officer, the Head of Marketing is responsible for strategy, planning and managing operational execution within the Group’s marketing and domestic sales teams as well as working closely with external partners and vendors to the implement agreed strategies.

**About you**

You are a passionate brand experience and have demonstrated experience in developing and delivering marking strategies.

You have proven leadership and management abilities, with excellent verbal and written communication skills, computer proficiency, and organisational and time management skills.

You can initiate and manage business relationships across a diverse group of cultures to work well in a team, as well as autonomously

**Key Responsibilities**

**Strategic marketing**
- Develop, implement, and report against a Group marketing plan and budget
- Maintain brand framework and Group brand assets
- Develop and manage execution of marketing campaigns
- Develop and ensure EDU is effectively conveying its points of differentiation/USPs
- Leverage internal and external capabilities and resources to meet agreed goals
- Develop and maintain high-performing websites including a corporate website and LinkedIn page

**Domestic student recruitment**
- Lead the Group's domestic student recruitment activities, with a strong focus on digital
- Develop and own the lead generation and nurture funnel including the ‘ownership’ of the CRM software and development of reporting dashboards for lead generation and sales activities (including activity reporting)
- Oversight the sales nurture process including management of the domestic sales team to agreed KPIs
- Develop and implement incentive schemes to support the domestic sales team in achieving and exceeding personal and Group targets
- Establish and report against targets for domestic student recruitment for each course, location, intake and brand
- Run regular intake check-in meetings during each intake to ensure relevant teams remain abreast of enrolment levels, emerging and current issues, and outcomes

**Product development**
- Gain a deep understanding of the Group’s target markets and how it competes / its points of differentiation
- Undertake market research and competitor analysis, and stay abreast of market data and trends, to identify new product and market opportunities and inform marketing strategies, plans and decision making
- Assist in the development of product development strategy and plans
- Develop and implement strategies and plans concerning launch of new courses
- Assess lifecycle of products and develop and implement appropriate product marketing strategies
- Pursue digital and other partnerships (including with industry) that can build awareness and support growth in new student enrolments

**International student recruitment**
- Work closely with the Director of Sales to support international student recruitment activities
- Develop and maintain marketing collateral to support international student recruitment, including via events
- Support the Director of Sales in implementation of an account management model to service education agents, including developing a Group self-service agent portal
- Develop strategies and plans to build the Group’s presence with education agents both on and offshore in source countries to drive growth, including through direct digital marketing activities

***Operational reporting**
- Develop and implement performance reporting for the management team and other internal governance bodies (eg. Board of Directors)
- Track and report on marketing expenditure against approved budget
- Assess and report on the performance of external vendors

**Leadership and management**
- Foster a high-performance culture in the marketing team by providing clear goals and regular feedback
- Actively engage in developing a positive and supportive culture within the team and across the group
- Provide mentoring and coaching support for team members to assist in their development
- Provide clear direction to and manage the work performance of team members
- Adhere to all People and Culture processes ensuring engagement and retention of team members***

**Qualificatio