![Montu](https://media.trabajo.org/img/noimg.jpg)
Content Manager
3 months ago
**Company Description**
Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients.
Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more. Our brands include Alternaleaf, UMeds, Leafio and Saged.
Recognised by the Deloitte Fast 50 as the fastest growing tech company in Australia for two years running - with revenue growth of over 26,000% and 9,000% - Montu is now the largest business of its kind outside North America.
This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.
We are seeking a dynamic Content Manager to play a pivotal role in creating and executing the content strategy for our Leafio business unit.
With a strategic and data-lead mindset, the Content Manager - Leafio is responsible for meeting business objectives and staying across the medical industry standards and regulations.
The Content Manager - Leafio will scale and lead a team of content creators, ensuring all content aligns with brand voice, resonates with our target audience (pharmacists and healthcare professionals), and drives engagement and conversions.
This role requires a creative mindset, strong leadership skills, and a deep understanding of content marketing principles.
**Key Responsibilities**:
- **
Content Strategy**
- Develop and execute a comprehensive content strategy that aligns with the Leafio business objectives.
- Develop content approach that considers multiple paid and owned channels, such as website, eDM, LinkedIn, facebook, pharmacy media and more
- Collaborate with cross-functional teams, including marketing, data, product, and sales, to ensure content supports overall business objectives.
- Work with the Head of Marketing to conduct thorough research to identify industry trends, customer needs, and competitive landscape to inform content strategy and creation.
- ** Leadership and Mentoring**
- Lead a team of content creators to produce high-quality content across various platforms and channels.
- Provide mentorship, guidance, and feedback to team members to foster their professional growth and development.
- Implement and iterate process improvements whilst remaining agile
- Manage relationships with external partners, such as agencies and freelancers, to supplement internal content capabilities when necessary
- ** Content Creation**
- Work with the Head of Marketing and content team to establish and maintain a content calendar that aligns with Leafio and Montu Brands campaigns, health awareness dates, service updates, and education initiatives.
- Oversee content production processes, from ideation to publication, ensuring adherence to timelines and quality standards - critical in a clinical environment.
- Oversee the production of high-quality content, including eDMs, sales materials, clinical education, onsite content, articles, blog posts, social media posts, video content, testimonial production and other digital media formats.
- Work closely with technical writer/s and the clinical team to ensure content resonates with a medical audience.
- Work closely with our pharmacy customers to create compelling case studies that resonate with pharmacy audience
- Ensure brand voice and tone consistency across all content touchpoints.
- Participate in and run workshops and ideation sessions to assist with content and campaign development.
- ** Community Strategy**
- Work with the Head of Marketing to develop and implement a comprehensive community strategy to engage with healthcare professional online communities.
- Collaborate with healthcare professionals and product experts within the company to ensure accurate and helpful responses to customer queries.
- Analyse interactions and feedback to identify trends, improve customer satisfaction, and inform content creation that addresses common concerns and questions.
- Monitor social media and online forums to manage brand reputation, respond to feedback, and escalate any concerns or issues to the appropriate internal teams.
- Work with the Head of Marketing to create training materials and guidelines for the community management team to ensure consistency in tone, accuracy of information, and compliance with healthcare communication regulations.
- Stay abreast of developments in social media platforms, community management practices, and healthcare industry trends to continuously improve our community strategy.
- Ensure compliance with all relevant laws, regulations, and best practices in healthcare communication and patient privacy.
- ** Social Media Strategy**
- Develop and execute
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