Head of Marketing
4 days ago
Head of Marketing & Customer Experience - South Melbourne Market
- **Drive excellence in marketing and customer experience at one of Melbourne’s favourite markets**:
- **Full time leadership role with a SEO Salary Range**:
- **Located at the incredible South Melbourne Market**
**About the Organisation**
South Melbourne Market has been a treasured inner-city landmark and a favourite amongst locals and visitors since 1867. It is the quintessential village market, a place where people come not only to purchase fresh food, but to meet, eat, drink, shop, discover, share and connect. The Market is owned and operated by City of Port Phillip.
The City of Port Phillip is an inner-city council with around 1000 employees who deliver more than 100 programs and services to our residents, businesses and visitors. These range from childcare and immunisations, to libraries, management of parks and open space, rubbish collection, road maintenance and more. City of Port Phillip has zero tolerance for child abuse and is a committed Child Safe organisation.
**About the Role**
Responsible for driving the marketing strategy and continuous improvement of customer experience of this treasured community market, you will be part of the Market’s leadership team and play an important role in the future direction of South Melbourne Market.
Reporting to the Executive Director you will build on the existing brand strength to ensure the Market remains a popular and exciting destination into the future.
Working with the Market’s incredible array of 140 traders you will be an experienced storyteller, content creator and marketer with a passion for excellence and unique customer experience.
**Duties**:
- Manage the Market’s internal and external marketing and communications functions
- Oversee the Market’s customer experience priorities
- Oversee the Market’s venue hire program
- Develop brand aligned partnership opportunities
- Oversee the management and implementation of major events, minor events and activations
- Assist in the development and implementation of the Market’s Strategic Plan
- Assist with the development and implementation of major projects
**Skills and Experience**
- Demonstrated experience in senior marketing and communications roles including customer and stakeholder engagement and development and implementation of marketing plans and creative input into marketing campaigns.
- Experience in event management with the ability to design and activate large and small-scale events, work under pressure and coordinate multiple stakeholders to achieve success.
- Highly developed Customer Experience knowledge and experience in busy customer facing environments.
- Strong leadership skills in managing staff to achieve targets in a high pressure, dynamic and constantly evolving environment.
- Highly developed communication skills to deal with all stakeholders and the proven ability to successfully influence and negotiate positive outcomes and develop strong relationships with stakeholders.
- Excellent interpersonal skills with demonstrated self-confidence, flexibility, positivity, personal leadership and ability to be an integral part of a dynamic team.
- High level writing skills with a high level of attention to detail and strong analytical skills.
- Ability to actively provide and promote service culture through personal leadership.
**Culture**
People enjoy working at the City of Port Phillip because we are a welcoming, healthy and inclusive workplace. We offer a vibrant and diverse work environment where our employees can develop both professionally and personally whilst planning and delivering a range of important services and programs to the community.
**Benefits**
- We offer a workplace which accommodates your working style and needs.
- Be supported and empowered by a leadership team that is community focused, with a strong desire for change and a culture that encourages teamwork and innovation.
- Training and development opportunities, study assistance, flexible working conditions, paid parental leave, an active social club, a health and wellbeing program, and a well
- regarded Employee Assistance Program (EAP).
**Security Requirements and Professional Obligations**
Prior to a formal letter of offer, preferred applicants will be asked to provide:
- Evidence of mandatory qualifications/registrations/licences
- Sufficient proof of their right to work in Australia
- Sufficient proof of their identity.
- Evidence of COVID-19 Vaccination or valid medical exemption in line with City of Port Phillip Vaccination Policy
- Complete a National Police Check completed via City of Port Phillip’s Provider.
- Evidence of a Working with Children Check
**How to Apply**
All applicants must provide a Cover Letter in response to the key selection criteria located on the last page of the position description. The Cover Letter should be no longer than 2 pages and include each heading in the Key Selection Criteria.
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