Associate Brand Manager, Ocular Surface

3 weeks ago

Sydney, Australia ABBVIE Full time

**AbbVie** (NYSE:ABBV) is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world’s most complex and serious diseases. AbbVie employs approximately 47,000 people worldwide and markets medicines in more than 175+ countries.
- Awarded Great Place to Work Australia 2020
- Top-10 Most Innovative Companies in Australia 2020
- People. Passion. Possibilities.

**Role**:
Associate Brand Manager, Ocular Surface (Eye Care)

**Summary of job description**:
Work with Associate Business Unit Manager, Ocular Surface (Eye Care) to support the development and execution of the annual marketing plan, co-ordinate the successful implementation of tactics that support growth within the retail (artificial tears) and established brand markets.

**Core Job Responsibilities**:

- Achieve agreed sales targets for Ocular Surface business unit
- Contribute to and support brand plan development and strategy implementation
- Lead promotional material development and messaging to support Key Account Manager(s) and trade advertising
- Lead artwork development to support banner group promotional activities
- Support promotional focus and efforts of the contract pharmacy field force
- Work collaboratively with Glaucoma and Retina Brand and National Sales Manager(s) for Ophthalmology sales team engagement and positioning of ocular surface brands
- Maintain a deep understanding of competitors, product ranges and promotional activities
- Effectively analyse customer insights, brand performance, market trends, & competitive response to inform strategic plan
- Work with logistics management to ensure appropriate supply of all products in the portfolio
- Management of promotional budget and project spend
- Coordinate the communication of product related information within the organization
- Support and provide insights for monthly performance reporting
- Participate in idea generation and development of cycle meeting agendas and activities
- Manage external third party vendors and meet all related internal procurement and compliance requirements
- Ensure all business activities comply with the relevant Acts, legal demands, including Medicines Australia, MTAA, consumer advertising codes and ethical standards.

**Education/Experience Required**:

- Minimum of 3 years’ experience in a sales/marketing/project management/administration role, with a focus in healthcare or pharmaceuticals
- Experience within consumer health markets, desirable, but not essential
- Exposure or experience in trade marketing, desirable, but not essential
- Exposure or experience in ophthalmology or eye care therapeutic areas, desirable, but not essential

**Essential Skills & Abilities**:

- Excellent written and verbal communication skills
- Excellent analytical skills and a clear ability to analyse data
- Ability to generate insights from data
- Excellent time management skills and ability to priortise tasks/ projects
- Proven track record of achieving targets
- Proven ability to work independently and as part of a team
- Proven ability to think strategically
- Proven ability to lead a project and a project team
- Excellent knowledge of computer based programs including excel and PowerPoint

**Leadership Attributes**:
All for One AbbVie

Clear and Courageous

Decide Smart and Sure

Agile and Accountable

Make Possibilities Real

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