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Associate Brand Relations Manager
1 month ago
Are you an ambitious Marketer looking to specialise in Brand Marketing? Does the sound of developing Brand strategies for one of the most iconic brands in the world excite you?
The Associate Brand Manager position plays a meaningful role in the ANZ Brand Marketing Team to help drive consumer engagement and deliver the best 360 LEGO brand experience.
**Core Responsibilities**
Reporting to the Brand Director, you will play a central role in the marketing team as the product expert and be accountable for driving performance aligned with success metrics.
**Brand Planning, Implementation and Support (60%)**- Be the product and audience expert for the kids 6-12 (boys first) portfolio.- Learn how to develop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumers.- Build a “one team” approach; collaborating with a variety of functions across Marketing, Sales, Operations and Business Intelligence, to ensure alignment with strategies and achievement of objectives.- Monitor competitive landscape and develop strong consideration for impact on theme plans.- Learn the pricing and assortment process with the support of the wider brand team, recommendations for your portfolio-
- Input into the ANZ Marketing Strategy development, objective setting process and consumer communications planning- Support the brand team with large campaigns and tasks as required.
**Business Management (30%)**- Weekly analysis and evaluation of theme and product performance. Learn to work collaboratively across all functions to identify and implement short term tactics to improve performance as required- Lead consumer sales recommendations for your themes; which includes monthly forecasting and active participation in the S&OP process- Have a continual improvement approach; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks- Plan and run budgets related to multiple brand projects and marketing campaigns
**Brand Tasks (10%)**- Build and develop high quality marketing materials that align with the overall brand strategy.- Coordinate the (bi-annual) new product presentation retailer events.- Be the brand lead for the annual Toy Fair trade show
**Play your part in our team succeeding**
You will be part of the ANZ Marketing Team who excel in converting first class consumer and shopper insights into compelling, creative and innovative business and communication programs, underpinned by a strong commercial understanding and focus.
Every role at The LEGO Group comes with exciting challenges and opportunities, this role being no different This role provides an exciting first step for someone who would value working on an extremely strong brand and innovative marketing strategies. You will be able to help maximise consumer engagement across all relevant touchpoints to deliver the best 360 LEGO brand experience, whether that be to new fans who have never seen LEGO before or dedicated fans who have followed our journey since 1939
**Do you have what it takes**:
- Willingness to learn- Excellent communication skills both verbally and in writing, and also comfortable in presenting.- Sound understanding of marketing principles.- Effective collaborator leadership skills- Strong organisational skills, ability to prioritise and project manage- Infectious energy and passion- Efficiency in multitasking- 2-3 years experience as a Marketing Assistant/Coordinator- Previous experience/exposure working with media agencies on ATL campaigns ideal- Experience within product marketing an advantage- Strong initiative and enthusiasm to take on new tasks
LI-FH1
**What’s in it for you?**
**Here are some of what to expect**:
**Family Care Leave - **We offer enhanced paid leave options for those important times.**Insurances - **All colleagues are
- ** **covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague**
**Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus **- We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.**Your workplace - **Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed t
