Abm & Vertical Marketing Specialist - Sydney

4 weeks ago

Sydney, Australia Fortinet Full time

**Role Overview**:
**Responsibilities**:

- Align closely with field marketing and sales to develop an Account Based Marketing Plan for key accounts: defining target persona within accounts, build messages that align to persona challenges and expected business outcomes, aligning stakeholders to deploy a multi-touch marketing plan to drive pipeline.
- Work with BDR team, Demand Gen, Mktg Ops, Field marketing and Sales teams to determine lead generation requirements spanning multiple products and solutions.
- Ability to write content.
- Drive the creation of vertical specific use cases and associated collateral.
- Deploy and measure campaigns across various channels that align to sales goals and influence decision makers across the buyer’s journey.
- Work cross-functionally with content marketing teams and/or external agency to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel.
- Program Analysis, reporting and optimization - measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies.

**Requirements**:

- 8 + years of experience in marketing roles with 3+ years of related ABM, enterprise demand generation marketing experience in the IT sector, preferably in IT security.
- Proven track record with account-based marketing programs and experience working with enterprise account teams.
- Vertical marketing experiences an advantage.
- Ability to leverage data and insights in the development of and to continually optimize marketing plans.
- Successful history in developing and executing ABM and vertical demand generation and pipeline-building marketing programs.
- ABM Software experience a plus (6 sense, Bombora, Madison Logic).
- Ability to effectively work with cross-functional teams.
- Excellent verbal and written communications skills.
- Ability to work in a fast-paced business led environment.

Fortinet is an equal opportunity employer.

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