Abm Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Ansarada Full time
Sydney

4/5/2023

Ansarada is searching for an

Account Based Marketing Specialist who loves getting results and making meaningful connections with our customers.

What's the job about?


In this role, you will have the chance to directly impact revenue growth by generating demand and accelerating sales cycles through executing field marketing programs for named accounts.


Your creativity and strategic thinking will be critical in developing regional programs that align with ABM team objectives and meet the unique needs of the regional market.

With your exceptional communication and organizational skills, you will also be responsible for executing engaging face-to-face meetings, events and campaigns that drive pipeline goals for the team and region.

This is your chance to be a vital part of a dynamic team that's all about driving business success - so come join us

Some of the key activities for this role are:

  • Work with the ABM Deals lead, and inside sales team to identify new programs, activities, tools, and processes to create and implement a rolling 6-month marketing plan for each territory
  • Plan, create, and execute personalised marketing campaign activities and events across key named accounts
  • Attend events to manage onsite logistics and ensure a successful event experience for attendees and internal stakeholders.
  • Collaborate with sales teams to develop event followup plans, including lead nurturing campaigns and postevent reporting and analysis.
  • Track and report on all levels of pipeline metrics, including qualified sales opportunities, pipeline, and bookings contributions
  • Communicate and advocate for all marketing initiatives, new collateral, website tools, customer success stories, upcoming events to the regional sales team
  • Collaborate with teams to drive pipeline progression of suspects and MQLs, SQLs, and closed won revenue and with marketing to support local programs.

We would love to hear from you if you:

  • have relevant experience in the same or a similar role
- have experience in SaaS marketing
- have excellent communication and interpersonal skills, are highly organized and have the ability to manage multiple projects simultaneously.
- are confident in defining target personas, building messages and aligning stakeholders to execute a multi-touch marketing plan to drive pipeline progression of suspects and MQLs, SQLs, and closed won revenue
- have experience managing logistics for events, including vendor management, budgeting, and project management
- thrive in a high-energy creative and metric-driven marketing team environment and are flexible and versatile to help your fellow Marketing team members
- are a super curious and customer-obsessed marketer. You have the Ability to develop and deliver cohesive event strategies, including messaging, audience and execution
- open to travel to attend events, work outside of regular business hours as needed and are open to interstate or international travel
- have previously worked with Marketo, mailchip, hubspot, and Salesforce

Who's Ansarada?
We're the software the Pros in business use to protect and grow


At Ansarada, we are on a mission to bring order to organisational chaos to increase business value and help companies realise their potential by becoming greater forces for good and for growth.


We're an Australian-founded SaaS platform that Companies, Investment Bankers, Lawyers, Accountants and Governments rely on for securely managing critical information, workflow and collaboration in high stakes processes like mergers & acquisitions (deals), risk management, compliance, board governance and procurement.

We are a global company with clients based in 180 countries.

Ansarada was built on a foundation of sophisticated simplicity, which trickles down to how we work. Help us to create what's next to inspire smarter, more ordered and responsible businesses globally.

What's in it for you?

  • We are a Great Place to Work certified company (for 12 years in a row) which means we have an awesome work culture and are committed to providing the best possible experience for our employees
  • Be part of something bigger We live our 'Care' value in everything we do, from our commitment to 1% profit Adara pledge to help others.
  • Join our Certified Maxwell Leadership Program, get a Kindle with an allocated budget to buy books and time to read + many more opportunities to learn and grow
  • Stateoftheart offices with barista coffee machine, gym, beer on tap, unlimited snacks, pool table and swings
  • Subsidised health insurance and generous paid leave entitlements, including parental, birthday, community and anniversary leave
  • A generous stock ownership scheme
  • Flexible work environment (hybrid model), opendoor policy and a casual environment
  • Many other great compensation and employee benefits
At Ansarada we're committed to our purpose of being a greater force for good and a force for growth.

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