Marketing Manager, AMP Bank

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. 

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. 

If we do our job well, we genuinely add to the prosperity of our country and its people. 

How you’ll make an impact

The Marketing team takes a strategic approach to marketing aligned to AMP’s segment strategy and is responsible for the development and delivery of all marketing campaigns, collateral, customer engagement activity, data analysis, insights and digital.

The purpose of this role is to support the delivery of the marketing strategy and activity for Mortgage Brokers, Fixed income Brokers and Small Businesses; driving awareness, consideration, acquisition and engagement activities. You will be responsible for developing and executing marketing strategies focused on our key audience cohorts: Mortgage Brokers, Fixed income brokers and small businesses. Your primary focus will be events, sponsorships and marketing campaigns aimed at achieving commercial outcomes by improving brand consideration, driving growth & engagement activities and building strong relationships. 

You’ll make an impact by:

• Event Management: lead, design and execute webinars and events that drive a positive brand experience and drive deeper relationship for our key audience cohorts. 
• Sponsorship agreements - Benefits Execution: Manage the execution and end-to end delivery of sponsorship benefits in line with aggregator agreements, ensuring we are maximising our investment and delivering effective brand representation. 
• Drive end-to-end development and execution of data-driven, integrated marketing campaigns and activities across paid, owned and earned channels ensuring the campaign and content delivery is on time, within budget and meets all Legal and Regulatory compliance requirements.
• Project Management: Oversee marketing projects from inception to completion, setting project timelines, coordinating with internal and external stakeholders, and ensuring timely and within-budget delivery
• Merchandise Management: Manage all aspects of merchandise for events and sponsorships from design to distribution at aggregator events. 
• Distribution team resource centre: Ensure our Distribution team is equipped with marketing materials for their day to day operations to drive awareness of key policy, product and process changes. 
• Collaborative with Marketing and Bank stakeholders: build effective partnerships with key Bank stakeholders to align our marketing strategy with their growth strategy and gain a strong understand of our key audience cohorts. 
• For your streams of work you will lead the timely and accurate tracking, analysis, reporting and optimisation of marketing performance, including Post Implementation Reviews (PIR’s), ensuring learnings and insights are incorporated into future campaigns and activities. Provide regular performance updates to the business to demonstrate the achievement of business targets  
• As part of the overall intermediaries and business strategy, create, seek out and surface fresh ideas and opportunities to do things differently and test & learn 
• Intermediaries and business marketing budget responsibility including forecasting, invoicing, reconciliation, and reporting.

What you will bring to the team

• Experience in Marketing, communications, events or related disciplines 
• Strong understanding of the financial services industry. Ideal but not required, knowledge of the B2B sector or mortgage broking industry. 
• Proven project management skills, with the ability to prioritize and meet deadlines whilst juggling multiple tasks. 
• Proven experience with end-to-end event management and sponsorship management 
• Excellent communication and collaboration skills to work effectively with cross-functional teams and ability to create key audience cohort communications 
• Strong analytical skills and the ability to use data to drive decision-making.
• A passion for staying up to date on the latest marketing trends and emerging technologies.
• Be a strategic thinker, proactive, accountable, and details-oriented, take initiative in a fast-paced business environment
• Proven experience defining, implementing, and optimising marketing strategies across channels, preferably with experience in the Banking sector.
• Proven success driving commercial results, on time and on budget.
• Demonstrated ability managing and championing customer-centricity amongst other pressures.
• Highly effective disciplines in planning, plan execution, prioritisation and stakeholder management.

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers. 

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.