Senior Partnership Marketing Manager

3 weeks ago

Sydney, Australia AMP Full time

If you could create the best digital bank in Australia, what would it look like? How would it make life easier? And what would you do to create a 6-star customer experience? 

We’re wondering the same thing.

We’re building something new

We’re building the new AMP Bank: a fully digital bank with new products, delivered via a mobile app with killer features, to make banking easy for everyday Australians and small businesses. No paperwork. No red tape. No complicated processes or confusing financial chat. Just simple, smart banking; a tap away. The way banking should be.

We’ve got the tech. We’ve got the approach. We just need the team to help us take AMP Bank to market in early 2025 and make it the best digital banking experience Australia’s ever seen.

We need industry stirrer-uppers

You know: non-conformers. Those who are compelled to do something different. Who care enough about the customer to ask the big questions no one else will. Who want to know what if. What if we tweaked this, or toggled that. You zig when everyone else zags, disagree without being disagreeable, and love the rush of starting something new. 

Specifically, Senior Partnership Marketing Manager not boxed in by job title 

As our Senior Partnership Marketing Manager, you will create impact by leading the end-to-end process for our partner-centric go-to-market strategy critical to the growth of the Small Business & Personal Banking division, from prospecting all the way through to successful launch of our partnerships in the market. This role is at the centre of ensuring consistency and brand alignment in alliances, as well as driving commercial success.

You will make an impact by;

  • Lead the end-to-end process from prospect, negotiation through to successful implementation of a partnership in the market, across a range of different partner types (marketing, product/ marketplace and distribution partnerships).
  • Research and identify potential partnerships and qualify leads, delivering insights that enable improvements and growth through better understanding of both our customers and our competitors, presenting back findings to senior Bank leadership to define partnership strategy.
  • Build and maintain an in-depth understanding of the AMP brand, as well as the platform and the associated benefits to better determine appropriate partners for the proposition.
  • Develop new commercial propositions that will allow AMP to have broad appeal to potential partners, negotiating contracts with partners to support revenue targets.
  • Directly collaborate with each partner on marketing strategy, PR and comms, product messaging and positioning, design and implementation and campaign performance data and reporting.
  • Regularly review and update partnership agreements and contracts, including seeking opportunities to enhance and expand partnerships and identifying and addressing any issues or challenges that may arise.
  • Provide regular updates on the progress and performance of partnerships to senior Bank leadership, sharing customer data and insights to evaluate partnership effectiveness.

What matters

  • Previous experience in partnership management and prior experience leading the end-to-end process on the partnership go-to-market strategy within the Digital Banking or FinTech Industry.
  • Competent understanding of the digital banking industry with a specific focus on BaaS, SaaS, Embedded Finance and Payment Services
  • Proven experience in identifying and developing new business and/or partnerships propositions using a reliable methodology
  • Proven experience of exceeding business development targets and securing strategic partnerships 
  • Understanding and experience in payments, enterprise and technology sales 
  • Understanding of the regulatory and compliance regime for Financial Services.
  • Understanding of digital marketing trends and emerging technologies and existing relationships in the industry that can be leveraged
  • Starting with the customer in mind
  • Being curious, always asking why, what and how
  • Playing as one team, making the Bank’s goals our own.

What doesn’t matter

You don’t have to be from the finance world, as long as you’re tech-minded and obsessed with creating 6-star customer experiences. 

Imagine the lovechild of a fintech startup and a big four

Agile and hands on meets established and fully resourced. That’s kind of who AMP Bank is.

We’re setting up a whole new, digital business, building solutions our customers have asked for, and shaping how that business runs. Only we’re doing it with the backing of a tech platform that works (the same tech that fuelled Starling Bank’s success in the UK) and the financial muscle of AMP’s 170-year heritage.

Take that. Add you. Shape who we become. 

Right now, we’re taking the best of AMP’s current culture, borrowing from successful neobank cultures and creating something entirely new. So, there are still a lot of unknowns. 

But you’ll be part of the original squad, setting the tone for who we become. 

You’ll help us build the new AMP Bank from scratch, and shape the culture the wider AMP business adopts. A lot of it will be trial and error and making mistakes, so you need to be comfortable with things not always going to plan. We are. 

And we’re 110% in this together. So, you won’t go it alone, but you will be called to muck in and play your part. This is no place to hide. We want your ideas to be heard and celebrated. It’s about moving fast, working together and being transparent in everything we do. 

This is how we’ll make AMP Bank happen.

It’s all of the fun, with none of the financial risk

This is your greenlight to take a sledgehammer to traditional banking and build a meaningful digital business from scratch. One that’s so simple, smart and savvy, people write songs about it. Only, instead of the sleepless nights and cashflow worries that come with the startup phase, you’ll have the tools, money, team and salary of a fully-fledged business. It’s all of the fun of a startup, with none of the personal risk.

So, roll up your sleeves. There’s work to be done. 

Sure, it’s going to be a fast, furious, challenging ride. It’s new for us too. But that’s the thrill of it. So, roll up your sleeves and burn your suit. There’s work to be done. 

Let’s build the bank you wish existed 

Let’s get rid of the old school, the outdated and bank statements collecting dust on kitchen benches. And make AMP Bank the relatable, customer-obsessed bank we know it can be.

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