Acquisition Marketing Manager

7 months ago

Melbourne, Australia Latitude Financial Services Full time

The Acquisition Manager role sits within the Customer Acquisition Marketing team who are responsible for acquiring new customers to the organisation through paid media as well as organic channels.

The Team

The Acquisition Marketing team strives to attract quality customers to our business through the use of digital media and owned channels.

Our team has a can do attitude while always striving for continual improvement.

We all have different strengths and areas of expertise so are all able to add value to the business and learn from each other.

The Role

Some key responsibilities:

- Campaign Planning and Strategy: Develop and execute performance marketing strategies, including paid advertising (e.g., PPC, display, social media ads), affiliate marketing, and other online channels.
- Budget Management: Manage and allocate budgets effectively across various marketing channels and campaigns to ensure maximum ROI.
- Risk Management: Identify and mitigate risks that could impact campaign performance or budget allocation.
- Ad Creatives and Content: Collaborate with Brand/Creative team to develop compelling ad creatives and landing page content that resonate with the target audience and drive conversions.
- Data Analysis: Continuously analyse campaign performance data to identify trends, insights, and areas for improvement.
- Reporting and Metrics: Generate regular reports to track key performance indicators (KPIs) and provide insights to stakeholders. KPIs may include ROI, CAC, click-through rate (CTR), conversion rate, and customer lifetime value (CLTV).
- Compliance: Ensure that marketing campaigns comply with relevant laws and regulations, for data privacy and advertising standards.
- Personalization and Segmentation: Utilize MarTech tools to create personalized and targeted marketing campaigns based on customer segmentation and behaviour analysis.

Who are we searching for.

It is essential that you have a strong understanding of Social Media advertising across major platforms (Facebook, Twitter, Instagram) and an awareness of Website Analytics (mostly in Google Analytics).

Ideally, someone with a proven track record of building and scaling acquisition campaigns with a strong focus on ROI. You come with hands on experience / skills in platforms such as Google AdWords, Bing Ads, SA360, DV360, CM360, GA4 etc.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Experience working on a Performance Media (SEM and Social) strategy.
- Strong analytical skills and a metrics measurement background.
- Excellent communication and project management skills, the ability to consistently meet deadlines and work on multiple projects at one time.
- Excellent analytical, organisational, project management, and time management skills.

This is an end-to-end role with lots of growth opportunities. You will have exposure to lots of different projects where you are supported by your team. You know the importance of keeping things moving, working in a high paced environment and juggling multiple priorities.

If this is something you would like to put your creative stamp on - reach out and let’s get the ball rolling.

Latitude offers a flexible working environment. We support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home, the office or a combination of both.

We're Latitude, partners in money.

Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success.

Digital payments, cards, loans, and insurance is what we offer - but what we really are is a platform that helps people shop and live better.

Always living and breathing our values. Act Right, Show Care, Be Curious.

Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens.

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