Acquisition Marketing Manager

5 months ago

West Melbourne, Australia Australian Red Cross Lifeblood Full time

Utilise your strong marketing skills in leading Lifeblood’s marketing acquisition strategy, plan and delivery

Permanent full time or part time opportunity

Hybrid work model of WFH and from our office in West Melbourne

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role

As the Acquisition Marketing Manager, you'll lead Lifeblood’s marketing acquisition strategy, plan and delivery, ensuring all activity achieves targets and objectives.

Leading and inspiring a high performing team of marketing professionals and working collaboratively across marketing and the broader organisation, you'll be responsible for identifying opportunities to reach existing and new audiences, developing highly compelling campaign propositions, and delivering, measuring and optimising integrated marketing plans. You'll work with our Marketing Operations team and our media agency to ensure new donor targets are achieved, and that all paid media reporting provides clearly actionable insights to optimise campaign activity.

**Sound interesting? Here’s what we’re looking for**:
Formal tertiary qualifications in Marketing or a related field

At least 5 years successful track record in leading a marketing and / or integrated communications team

Ability to be a key contributor in developing an annual marketing plan that delivers new donors across all Lifeblood products.

A mindset that is equal parts analytical and creative, fuelled by curiosity and focused on proactively digging into the detail to unlock new opportunities.

Experience in leading a team of highly experienced marketing professionals, managing workflows, maximising people’s potential and creating development opportunities.

A talent for stakeholder management, with proven abilities in leading cross-functional collaboration, both internally and externally, that achieve excellent outcomes.

Thrive in a diverse culture that cares for your wellbeing

We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. We place our employees wellbeing at the forefront and express gratitude and care for one another. As part of the Lifeblood team, you’ll have access to:
A range of salary packaging benefits including the option to package up to $15,900 of your salary

Ability to purchase additional annual leave

Discounted private health cover with fantastic corporate benefit

Discounted access to 1,430+ gyms & pools all over Australia

Employee Assistance Program; Free, 24/7 and confidential health, safety and wellbeing support

Discounts and benefits with selected retail outlets, department stores, attractions, travel, cinemas, restaurants eyewear and more

Next steps

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