Fashion Marking and Social Media Manager

ABOUT US.

Dreamed of working in fashion? Establish your career and work at one of Australia’s leading occasional wear brands in hustling Richmond. We are at the fore front for creativity, luxury designs and consumer satisfaction in both an online and retail store presence.

You will be joining a fun, dynamic team eager to educate, collaborate and develop both you, and their own skills while achieving the ultimate goal of brand awareness and increase online sale conversions. Over the past decade, we have come leaps and bounds, operating from 3 stores, HQ and fulfilment centre, but we can’t do it alone

We need someone that is curious, intuitive, engaged, always learning, often taking risks and here to bring the brands experience to our customers across the globe. We encourage personal development and career progression within our company and strive to be the best at what we do. We have a fun, but serious, organised, but chaotic culture. We move fast and need our team to move fast with us.

Key Accountabilities
- Increased brand awareness and recognition
- Increased sales and revenue
- Improved customer loyalty, retention and advocacy
- Better understanding of customer needs and preferences
- Increased engagement and interaction with target audience
- Competitive analysis and differentiation

Day to Day Responsibilities:
Social Media & Digital
- Manage the audience acquisition, retention and engagement on all social media.
- Research competitors, create and schedule 3 x EDMs per week on Klaviyo
- Overseeing the online launch for new collections and executing supporting launches and marketing on website and social media channels.
- Manage the team to create on brand content for all social media platforms including, Facebook, YouTube, Pinterest, LinkedIn and TikTok.
- Create and maintain collections on all social media channels.

Press, PR & Media
- Communicate and coordinate all loan requests from PR and styling agencies
- Highlight brand opportunities for PR activations across multiple channels
- Develop PR opportunities for in house events, showing and media/press events.
- Develop and manage brand partnerships and collaborations

Campaign Management
- Building digital campaign plans and calendars, see through to execution - in collaboration with the design and ecommerce team, as well as digital marketing agency.
- Research, create and maintain effective digital creatives for marketing agency to drive sales and increase brand recognition.
- Track and provide reporting to CEO for digital campaign efforts.
- Coordinator and drive all meetings with digital marketing agency so campaigns are schedule appropriately, within budget and effectively.
- Working cross-functionally with the Marketing, design, ecommerce, retail and Creative teams to deliver engaging & high performing digital campaigns across multiple channels

Influencers
- Proactively drive ideas and opportunities to build the brand through social media and influencer initiatives and activations.
- Build network of loyal influencers. Negotiate and execute with influencers of all scales

Content Production
- Drive creative and unique content production, development & innovation for photoshoots, look books, ads, special events and content shoots within a set annual budget. This includes shoot locations, accessories, sourcing, model package negotiation with agencies, concepts and model castings.

Brand Development
- Develop and drive the Brand marketing calendar, ensuring that the brand is marketed way which upholds brand values, drives customer acquisition and sales opportunities.
- Continual refinement of brand tone and aesthetic
- Lead the marketing and creative teams to deliver on key objectives across brand design, digital marketing campaigns, social media initiatives and events.
- Liaise with the wholesale and retail team to develop and build relationships with key accounts to increase brand presence and awareness on relevant channels.

Business & Reporting
- Run fortnightly social media reports, to gather information around social media stats (including revenue and content performance) and identify opportunities.
- Ability to identity low grossing products and drive sales via markdowns, creative concepts for ads to boost sales.
- Develop insights and lead reporting to summarise brand campaigns and to enhance decision making accuracy (provide analysis & commentary on current brand marketing performance, areas of improvement and opportunities)
- Research & analyse customer needs to identify new Marketing/Brand opportunities.
- Create and drive unique opportunities to increase return customer retention via Google Analytics and Shopify reporting.

**Requirements**:

- Tertiary degree qualifications in Marketing
- Genuine experience in a similar role in the Fashion, retail or Beauty industries of greater than 3 years
- Understanding of fashion fabrications
- Adobe Suite skills; Illustrator or Photoshop (essential)
- Advanced familiarity with Klayvio