Marketing Automation

1 month ago

Sydney, Australia HCF Full time

**Role Overview**

The purpose of this role is to work within the Marketing Automation & Capability team to ensure strong collaboration with stakeholders, leading and coordinating the design, build, QA, and deployment of member-driven campaigns. As a champion of Salesforce Marketing Cloud, you will implement best practice frameworks in executing and optimising 1:1 communications, campaigns, and journeys within HCF’s own channels: eDM, DM, SMS, OTM, and App. You will work closely with the Marketing team to test and learn from campaigns, advising on optimisation opportunities in line with campaign objectives and expected outcomes.

Additionally, you will support your senior manager in training and upskilling the team to deliver BAU campaigns and marketing automation, while embedding processes and compliance checks. From a strategic perspective, the Senior Marketing Automation Specialist will also help manage the traffic of all campaigns and service communications to ensure members are not overwhelmed with communications from HCF.

**About you**

You will thrive in busy, fast paced environment and have the ability to work autonomously. You will bring with you:

- Hands on, and deep understanding of Salesforce Marketing Cloud
- Advanced experience with HTML, CSS and AMPscript
- Proficiency in SQL and understanding of data structures, enabling you to manage and manipulate data effectively
- Proven track record if successfully delivering and executing end to end marketing campaigns
- Strong understanding of 1:1 communication, including compliance and regulatory impact
- Understanding of end-to-end Customer Journeys and their dependencies

**Culture & Benefits**
- Purpose-driven passion _
At HCF, we’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
- Collaboration and inclusivity_
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic
- Continuous learning and growth_
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

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