Media Insights Analyst

2 weeks ago

Darlinghurst, Australia Cartology Full time

**About Us
Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help FMCG brands grow. With Cartology, brands can drive real customer impact in the moments that matter most, because we get customers.

Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.

Your career with Cartology will give you a great sense of achievement through work that is both challenging and rewarding.
- Full time, Permanent opportunity
- Sydney based - Surrey Hills Location
- Exciting opportunity to work for one of Australia's retail media pioneers

We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture.

This role will leverage Woolworths data assets to generate insights to understand retail media performance and help generate deep-dives and insights for Cartology clients. This role will act as a business point of contact to translate insights into recommendations and continuously partner with the business particularly Cartology sales to explore sales/ campaign opportunities, campaign planning and optimisation and campaign reporting.

**What you’ll experience**
- Develop your career in an organisation that gives you the time and space to think creatively and strategically
- Feel supported and empowered by your leaders
- A truly unique opportunity to be involved in creating, shaping and leading the new retail media industry.
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

**What you’ll do
- This role will leverage Woolworths data assets to generate insights to understand retail media performance and help generate deep-dives and insights for Cartology clients
- Provide campaign insights, performance measurements and post campaign analysis as an input into campaign planning and marketing lifecycle. Present detailed commentary and recommend actions based on the generated insights
- Develop in-depth understanding of the business, processes and KPIs. Present and lead data driven conversations with stakeholders including external non-technical clients. Act as a trusted retail media advisor and coordinate across multiple domains
- Partner with the Sales team and act as analytics expert across the client portfolio. Generate actionable insights for brands and clients
- Understand retail media business and Cartology clients’ needs and provide deeper understanding of campaign interactions, categories, behaviors and media journeys leading to achieving business goals and improved client campaign results

**What you’ll bring
- Experience supporting B2B media sales teams with campaign strategy, planning, recommendations and optimisation including presenting to non-technical external clients
- 2+ years of hand-on analytics experience
- Demonstrable experience: in using SQL for analytics, Looker/Tableau or other data visualisation tools, data preparation, working with cloud platforms and associated native tools: e.g. Google Cloud Platform
- The ability to translate data to digestible insights for B2B media sales and client campaign recommendations and presentations
- Strong presentation skills

**Endless possibilities with Woolworths Group
**We’re a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**Everyone belongs at Woolworths Group
**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we ai

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