Paid Media Specialist

1 month ago

Darlinghurst, Australia Cartology Full time

**About Us
Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help FMCG brands grow. With Cartology, brands can drive real customer impact in the moments that matter most, because we get customers.

Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.

Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.
- **Full time, Permanent opportunity**:

- **Sydney - Surry Hills Based - Hybrid working**:

- **Exciting opportunity to work for one of Australia's retail media pioneers
We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture.
Paid Media Specialists will drive the planning, optimization, and reporting of media campaigns while managing key accounts across various channels including display media, YouTube, CTV/BVOD, social, and audio.

Join us to make a significant impact in digital marketing and contribute to our dynamic team with a focus on crafting and optimising digital media strategies to hit KPIs and elevate advertising performance, requiring meticulous testing, optimization, and creative conceptualization. You'll oversee smooth operation of selected campaigns from setup to reporting, ensuring efficient delivery and insightful analysis while driving your own career within a supportive and high energy team.

**What you’ll do
- Planning and Execution of multi-channel campaigns predominately video, display & social media, supporting in other programmatic buys
- Manage media plans, work closely with the Cartology delivery teams to gather campaign briefs, update tracker, plan and implement accordingly
- Manage campaign setup, delivery, optimisation, reporting and insights. This includes identifying trends/learning’s for future opportunities
- Collaborate with business partners during quarterly business reviews (QBRs) to align campaign plans with business priorities and squad capacity
- Present plans and strategies that support the overall business objective and define the role of channel with the solutions team and raise the operational standards by creating better reporting templates, better process documentation and initiative gaps as needed Cultivate strong relationships with key clients, understanding their goals and objectives to deliver tailored media solutions that drive results and exceed expectations

**What you’ll bring
- 4+ years in Prior experience running end-to-end campaigns across Programmatic, Social Trading and Media Planning in either Agency or Client-side
- Strong experience in DV360, Google Ads, CM360, Meta suite, Looker reporting
- Strong understanding of advertising campaign workflows, systems and technologies
- Demonstrated ability to influence, establish and maintain strong relationships with stakeholders
- Excellent problem solving skills with the ability to get to root cause and resolve issues
- Experience and knowledge of strategic problem solving, frameworks, project and change management Financial acumen and ability to analyse information, identify trends and prioritise issues, then make effective decisions.

**What you’ll experience
- Develop your career in an organisation that gives you the time and space to think creatively and strategically
- Feel supported and empowered by your leaders
- A truly unique opportunity to be involved in creating, shaping and leading the new retail media industry.
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network. Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

work180 #LI

**Endless possibilities with Woolworths Group
**We’re a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**Everyone belongs at Woolworths Group
**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We r

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