Segment Manager

7 months ago

Adelaide, Australia Twinkl Full time

**Pay Rate**: $33 AUD per hour

**Contract**:12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor. Responsible for own taxes.

**Hours of work**: 37.5 hours per week - Full Time

**Hiring Manager**: Julia Baker

**Recruiter**:Frazer Morton

**_ First things first What is Twinkl? What is Twinkl's mission?_**

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children across Australia and around the world, and we're committed to transforming lives through education.

**_ Whoever you are, whatever you teach, Twinkl is here for you_**

**The Role**:
Like to hustle? Ambitious and proactive? We’re looking for the right person to join the entrepreneurial teams which comprise Twinkl’s core customer segments. You will be responsible for supporting the ongoing development and growth of our Australia Speech Pathologist (Speech and Language Therapists) community.

You'll start as a solo marketeer, connecting with customers directly via a variety of different communication channels to highlight and demonstrate the benefits of Twinkl's Australia speech and language products and resources. You'll be moving into this position as a team of one with the support of many, so you’ll need to take a rapid iterative approach, employing different marketing and business development techniques to get the message out to customers. You'll be the person responsible for defining, building and managing the right team to support user growth within the Australia Speech Pathologist/Speech and Language customer segment. You will be commercially minded and comfortable in making decisions on where to pursue opportunities. You will be responsible for reporting monthly and quarterly in line with business expectations.

This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

**A typical week could involve any of the following**:

- Showing tenacity and drive, and going above and beyond to reach new customers and build your segment.
- Engaging with customers within the Speech Pathologist/Speech and Language market and working alongside the Inclusive Education Segment Manager in Australia and UK Product Owners to develop plans for potential development and direction of speech and language resources.
- Sales and marketing: spreading the word to new customers, whom we can help and support Managing our Speech Pathologist's social media activity and making sure the right messages reach our customers at the right time.
- Digital optimisation - looking at the overall user experience of the Australia Speech Pathologist/Speech and Language area of the Twinkl site and working with our web and design teams to continuously improve this.
- Business management and strategy - putting plans in place to help achieve our ambitious growth targets. Working with other Segment and Country Managers to understand what’s working and how we can improve.

**You’ll work with**:

- Rebecca Usherwood - Head of APAC and Country Manager for Australia
- Julia Baker - Australian Marketing Manager, will be your line manager and mentor.
- The Australia Segment Managers team
- The UK SEND and EAL Segment Managers
- The Inclusion product team

**Requirements**:
**To succeed in the role, you will**:

- A strong entrepreneurial mindset and a propensity for action.
- Thorough knowledge of the Australian Speech Pathologist/Speech and Language market, and of our customers.
- Have relevant and recent professional qualifications and teaching experience; Undergraduate, Postgraduate or Masters degree in primary education or appropriate equivalent degree;
- Sound decision-making skills and diligent in seizing new opportunities.
- Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
- Ability to communicate a shared vision and motivate individuals and a team.
- Methodical, highly organised, accurate and execution focused

**We're interested in anyone who meets one, or a combination of the following**:

- Cares passionately about the education and therapeutic community as well as speech and language therapy.
- Experience marketing a product within the education sector.
- Thorough knowledge of the SALT processes and education system in Australia.
- A minimum of two years experience working as a

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