Brand Activation Manager

5 days ago

Sydney, Australia Moët Hennessy Asia Pacific Full time

POSITION

**WHO WE ARE**

As the Wines & Spirits division of LVMH Group, Moët Hennessy is a leader in champagnes, wines and spirits in Australia and globally, with brands such as Dom Pérignon, Moët & Chandon, Veuve Clicquot, Cloudy Bay, Glenmorangie and Hennessy - amongst others. These exceptional products from around the world are a collection of rare brands where heritage and innovation, authenticity and creativity, converge.

“Our 26 Houses are all inspired by the same spirit of perfection, shaped by the ongoing quest for innovation they pursue daily, from production and marketing to distribution, in order to continually strengthen the appeal and reputation of our brands.” Philippe Schaus, CEO of Moët Hennessy.

**THE OPPORTUNITY**

Moët Hennessy Australia & New Zealand has an exciting opportunity for an experienced **Brand Activation Manager** to join our Spirits Marketing team. Reporting to the Marketing Manager - Spirits, this position is responsible for:

- Developing and executing the BTL program for allocated brands in partnership with Brand Managers for target occasions across off-premise, e-retail & on-premise channels
- Liaising with customers to deliver activations in full, on time and within budget
- Partnering with brand teams to secure merchandise and creative assets for activation campaigns and other customer marketing requirements
- Developing relevant activation platforms and programs leveraging key category and shopper insights
- Providing detailed analysis and regular reporting on channel activations to assist in managing ROI and share key learnings with the broader business
- Managing relevant activation campaign budgets and maintain strong A&P tracking methods to allow accurate delivery of the assigned budget
- Managing 3rd party agencies in the execution and representation of the brands, in accordance with brand guidelines and positioning
- Assisting in the preparation and implementation of the relevant Brand Plans and Maison Business Reviews
- Building strong relationships and managing communications with states sales teams and key account managers to ensure the core brand strategies are translated into optimal activation solutions

PROFILE

**WHO YOU ARE**

At Moët Hennessy we believe in embodying our five values in everything that we do - you will have an engaging personality and a spirit of conquest approach to work and life, being able to influence key stakeholders with elegance and integrity to achieve business wins. You enjoy working as part of a team, sharing knowledge and insights of past experiences and new learnings. You also appreciate the finer things in life but acknowledge that all things must be practiced with epicureanism in mind.

To be successful in this role, you will require the following skills and experience:

- you will have at least 3 years’ marketing experience, ideally in a similar role
- a successful track record in above-the line/below-the-line execution
- excellent understanding of luxury marketing
- Wines & Spirits product knowledge and market understanding is desirable
- strong communication and influencing skills
- exposure to the sales environment
- proactive with the ability to think creatively and strategically

ADDITIONAL INFORMATION

**THE BENEFITS**

We constantly strive to create the best employee experience, shaping the organisation and our culture with people in mind. As a result, our benefits program is continuously reviewed and evolves to ensure that what we offer is relevant to the needs of our team and the business. Currently, our program includes benefits such as:

- Hybrid working - flexibility around where and when you work
- Wellbeing - flex leave days, annual flu shots, summer Friday’s
- 14 weeks paid parental leave
- Product allowance
- Public transport allowance for travel to and from the office
- Volunteer days
- Study leave
- Career development and mobility

Moët Hennessy is proud to be an equal opportunity employer, we celebrate and welcome diversity and are committed to creating an inclusive environment. If this sounds like an organisation and opportunity that you would like to explore, please send through your resume today.

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