Brand Manager

3 weeks ago

Sydney, Australia Goodman Fielder Full time

Drive the brand growth agenda and innovation funnel for our Sugar portfolio
- Deliver end to end complex cross functional projects
- Join Leading FMCG Company - Hybrid Working WFH 2 days

**The Role**:
We are looking for someone with a hunger for bringing our vision to life. You will be an integral member of the portfolio and marketing team, contributing to driving profitable growth across our well known and loved brands.
This role will be responsible for driving profitable growth and brand strategy for CSR Sugar. This is a 7 month parental leave contract reporting into the Marketing Manager for In-Home Baking.

**The who**:
You're a passionate marketing specialist who wants to make a real impact. You see challenges as opportunities and seek ways to do things differently. You are a natural self-starter with strong persuasive skills and a consultative approach to problem solving. An outstanding communicator, you're open, curious and collaborative nature inspires others to drive towards delivering your vision.

**What you'll do**:

- Drive and execute existing strategic plan
- Lead and deliver insight led communication and activation plans, executing with brilliance in market
- Challenger mindset to driving brand growth in marketing activities. Development and implementation of high impact marketing to drive long & short-term uplifts
- Lead portfolio optimisation to drive incremental profit

**What you need**:

- 4+ years of brand marketing experience gained within the FMCG/Consumer Goods industry
- Degree qualified in a relevant discipline - Business, Marketing, Communications highly regarded
- Proven experience in leading cross functional projects
- Experience in leading NPD projects
- commercial acumen highly regarded
- Experience in brand equity, digital, social and Shopper activation campaigns highly regarded
- Strong internal and external stakeholder management
- Strong communication, negotiation and organisational skills with genuine passion for the consumer foods industry

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