Activation Manager, Brand Partnerships

3 months ago

Sydney, Australia Commonwealth Bank of Australia Full time

Activation Manager, Brand Partnerships

**See yourself in our team**

At CommBank, we never lose sight of the role we play in other people's financial wellbeing. Our focus is to help people and businesses move forward to progress; to make the right financial decisions and achieve their dreams, targets and aspirations. Regardless of where you work within our organisation, your initiative, talent, ideas and energy all contribute to the impact that we can make with our work. Together we can achieve great things.

The Brand Partnerships and Creative Team is a Centre of Excellence (COE) within the Marketing & Corporate Affairs function. This Brand COE is accountable for developing and managing the Group's Brand Strategy, Brand Communications and Go-to-market campaigns, Brand Partnerships and Brand Content to drive overall brand health and reputation metrics. It is also home to CBAGENCY, CommBank's internal creative agency.

The Brand Partnerships Team performs an important role within the Brand COE to develop and manage a national partnership portfolio and to guide best practice sponsorship strategy, ambassador and influencer approach and broader activation advice.

The Brand Partnerships Chapter is currently expanding, adding two Activation Manager roles to lead and support in the activation of our key Brand Partnership properties, as-well as other core activation requirements across Marketing more broadly.

**Do work that matters**

The Activation Manager, Brand Partnerships reports into the Chapter Lead, Brand Partnerships. You will support in the creation and delivery of our activation strategies and plans to drive Brand strength, Reputation and NPS for CommBank.

You will deliver activations for our hero brand properties including Cricket Australia (Women's, Men's, A Sport for All, Pathway and Community), Football Australia (CommBank Matildas, Subway Socceroos, CommBank ParaMatildas, CommBank Pararoos, Pathway and Community), SXSW Sydney, CommBank Stadium plus one-off tent-pole partnerships as required (i.e. ICC T20 Women's World Cup, 2020; FIFA Women's World Cup, 2023).

You will also work with teams across Marketing more broadly to deliver activations deemed critical to broader Brand and Marketing objectives.

You will have the opportunity to work with some of the best agencies in Australia to deliver this work, which will require a collaborative style, a clarity of direction and a constant pursuit of excellence.

**In any given week, your responsibilities may include**:

- Planning and implementing innovative brand activation strategies to engage core audiences, differentiate CommBank from the competition and deliver to success metrics. You will create rational and emotional connections with these audiences, providing reasons to think and feel more positively about CommBank.
- Working closely with the Partnership Team plus other Marketing Teams to bring activations to life; working closely with internal and external stakeholders to drive successful implementation.
- Proactively identifying and creating opportunities for brand engagement, which requires you to stay up to date with marketing trends and technologies.
- Developing and managing a Brand Activations calendar, laddering up to Bank and Brand strategies and Marketing Plan objectives.
- Tracking activations with robust reporting including ROI and making proactive recommendations for optimisations and future success.
- Providing guidance and advice on activation delivery and risk management to a range of internal stakeholders.
- Implementing core sponsorship assets, such as signage, tickets, at-match activity and marketing integration opportunities, to drive maximum value from our partnership rights and benefits.
- Managing project plans and working groups of cross-functional stakeholders to effectively deliver activations and initiatives.
- Budget tracking and management.

**Importantly, you will also**:

- Flow to work as per CommBank's Pace model, as required. This may include other sponsorship work, i.e. Cricket, Football, SXSW Sydney, CommBank Stadium and CommBank Next Chapter activities.
- Adapt and drive a strong risk culture in the team.
- Maintain a Values-based approach to work and way of working.
- Adhere to CommBank's Code of Conduct.

**We're interested in hearing from people who have**:

- Demonstrated experience being a well-rounded marketer, with Partnerships, Sponsorships and Activations experience highly preferred.
- A deep understanding of cross team collaboration - you are able to integrate and drive collaboration and has great stakeholder management skills.
- Strong verbal and written communication skills - you will need to effectively engage internal and external stakeholders.
- Strong project management skills and ability to manage multiple and varied tasks.
- Exceptional attention to detail.
- Demonstrated initiative and proactivity looking for ways to maximise opportunities.
- A risk mindset - all CommBank employees are expe

  • Activation Manager, Brand Partnerships

    3 months ago

    Sydney, Australia Commonwealth Bank Full time

    **See yourself in our team** At CommBank, we never lose sight of the role we play in other people’s financial wellbeing. Our focus is to help people and businesses move forward to progress; to make the right financial decisions and achieve their dreams, targets and aspirations. Regardless of where you work within our organisation, your initiative, talent,...

  • Brand & Partnerships Manager

    4 weeks ago

    Sydney, Australia Standards Australia Full time

    **12th November, 2024**: **Who are we?** Standards Australia (SA) is the peak standards development organisation in Australia, with a rich history that dates back to 1922. Currently, we are undergoing a significant transformation and growth phase. In recent years, our workforce has doubled, and we now proudly employ over 300 professionals dedicated to...

  • Brand and Partnership Manager

    6 months ago

    Sydney, Australia Mayday Recruitment Full time

    Permanent hybrid role with offices in North Sydney - Salary $100,000 - $120,000 plus super depending on experience - Experience an environment that nurtures innovation and embraces diversity. MAYDAY Recruitment is seeking an innovative Marketing Manager to join the Brand & Partnerships division based in Sydney. As the Manager of Brand & Partnerships,...

  • Brand Strategy and Partnership Development Manager

    3 weeks ago

    Sydney, New South Wales, Australia Standards Australia Full time

    About the RoleWe are seeking an experienced Brand Strategy and Partnership Development Manager to join our team at Standards Australia.This is a 12-month fixed term contract.Key Responsibilities:Develop and execute strategic partnerships and brand initiatives to drive growth and enhance brand presence across diverse stakeholders.Play a leading role in our...

  • Strategic Business Partnerships Manager

    2 weeks ago

    Sydney, New South Wales, Australia People Partnerships Full time

    The Star Entertainment Group is a leading provider of entertainment, gaming, and leisure experiences in Australia.Job OverviewWe are seeking a highly skilled Strategic Business Partnerships Manager to join our team in Sydney. As a key member of our People Partnerships department, you will play a pivotal role in driving business growth and improving employee...

  • Strategic Partnership and Brand Development Manager

    3 weeks ago

    Sydney, New South Wales, Australia Standards Australia Full time

    Exciting Opportunity to Shape Australia's FutureWe are seeking a highly skilled Strategic Partnership and Brand Development Manager to join our team at Standards Australia, the peak standards development organisation in Australia.A competitive salary of AU$95,000 - AU$110,000 per annum awaits the successful candidate, who will play a leading role in...

  • Brand Partnership Strategist

    3 weeks ago

    Sydney, New South Wales, Australia PMX Full time

    OverviewPmx is the central investment practice for Publicis Media, accountable for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence.We are client-centric and operate on the principles of trust, transformation & talent. Our goal is to deliver growth for Publicis Groupe by educating and...

  • Business Partnership Manager

    3 weeks ago

    Sydney, New South Wales, Australia People Partnerships Full time

    The Star Entertainment Group (TSEG) is a publicly listed company on the ASX, committed to creating fun at trusted destinations. Our purpose revolves around delivering sustainable outcomes for our guests, team members, communities, and shareholders through entertainment, gaming, and leisure experiences.Company OverviewWe operate world-class properties in...

  • Bose Brand Ambassador

    6 months ago

    Sydney, Australia Creative Activation Full time

    **Company Description** CGL - Retail Services** is the retail marketing division of the **Clemenger Group**. With our two market-leading brands, **Creative Activation** and **Clemenger Field Marketing**, we offer unparalleled Sales growth for our clients via merchandising, sales teams, brand promoters, store trainers, mystery shopping and...

  • Senior Business Partnership Manager

    3 weeks ago

    Sydney, New South Wales, Australia Brand Influence Group (BIG) Full time

    Brand Influence Group (BIG): A Leader in Experiential MarketingAs a Senior Business Partnership Manager at Brand Influence Group (BIG), you will be part of a dynamic team that drives business growth through innovative partnerships. We are an industry-leading experiential and field-marketing organisation providing an outsourced solution for mobile workforce...

  • Strategic Partnership Development Manager

    3 weeks ago

    Sydney, New South Wales, Australia Brand Influence Group (BIG) Full time

    Job SummaryWe are seeking a highly motivated and innovative individual to join our team as a Strategic Partnership Development Manager. As an Account Executive at Brand Influence Group (BIG), you will play a key role in building and maintaining strong relationships with our clients, driving sales growth, and delivering exceptional results.

  • Coffee Brand Ambassador

    6 months ago

    Sydney, Australia Creative Activation Full time

    **Company Description** Creative Activation** are the number one retail partner in Australia and New Zealand for Merchandisers, Sales Teams, Brand Ambassadors, Mystery Shoppers and Auditors. **Job Description** Are you confident, reliable and have a passion for coffee?** Join our **casual Brand Ambassador Team **and represent an Internationally recognised...

  • Brand Manager

    3 weeks ago

    Sydney, Australia Miller Leith Full time

    As a leader in the QSR industry, our client is passionate about creating exceptional customer experiences and becoming Australia’s most accessible and cherished drinks brand. They are seeking a Brand Manager to drive impactful campaigns, build local marketing strategies, and foster creative partnerships that resonate with their diverse audience. Position...

  • Brand Partnership Manager

    1 month ago

    Sydney, Australia Meaning Mag Full time

    As our Strategic Partnerships & Sponsorship Manager, you will be the driving force behind building and maintaining revenue-generating partnerships for our upcoming video series, publications, and exclusive editorial projects. You’ll identify, engage, and close sponsorships and product placements with brands aligned with our vision for creativity, quality,...

  • Strategic Partnerships Manager

    4 weeks ago

    Sydney, New South Wales, Australia Brand Influence Group (BIG) Full time

    At Brand Influence Group (BIG), we're looking for a talented individual to join our team as a Strategic Partnerships Manager.About UsWe're an industry leading experiential and field-marketing organisation, providing an outsourced solution for mobile workforce optimisation. Our mobile workforce community is over 2,500 strong across Australia and New Zealand....

  • Strategic Client Partnership Manager

    4 weeks ago

    Sydney, New South Wales, Australia Brand Influence Group (BIG) Full time

    About Brand Influence Group (BIG)Brand Influence Group (BIG) is a pioneering experiential and field-marketing organisation that provides an outsourced solution for mobile workforce optimisation. Our extensive network spans across Australia and New Zealand, with over 2,500 strong mobile workforce community.We are seeking a results-driven and innovative...

  • Marketing and Brand Strategy Manager

    1 month ago

    Sydney, New South Wales, Australia Brand Collective Full time

    About the RoleBrand Collective is seeking an experienced Marketing and Brand Strategy Manager to lead our omnichannel marketing activity. Reporting directly to Brand Collective's Group Marketing Centre of Excellence, you will drive growth for Australia's largest kids shoe retailer, working across functions and owning all organic channels, building strategic...

  • Brand Growth Manager

    6 months ago

    Sydney, Australia Australian Ethical Full time

    Brand Growth Manager **About Us** Australian Ethical is one of Australia's fastest-growing super fund and ethical investment manager. We are ASX-listed with over $10 billion in funds under management and offer a selection of award-winning managed funds and superannuation products. Our purpose is to invest for a better world, and we have been pioneers in...

  • Strategic Partnership Development Manager

    2 weeks ago

    Sydney, New South Wales, Australia Brand Influence Group (BIG) Full time

    Brand Influence Group (BIG) is seeking a proactive and innovative individual to work as an Account Executive, working closely with our major tier 1 FMCG drinks client, to ensure perfect partnerships, strategic alignment, direction and execution.All hands on training and development is provided to ensure your success. This may suit recent graduates, as well...

  • Essencemediacom Partnerships Manager

    8 months ago

    Sydney, Australia EssenceMediaCom Full time

    The Partnerships Manager will be responsible for the successful implementation of our clients’ brand and media partnerships. They will have a strong interest in the influence of culture on brands, have strong project management skills &/or production experience, attention to detail, creative flair, an appetite to learn. The Partnerships team sits within...