Marketing Manager
1 month ago
Drive bold campaigns for one of Australia's coolest, fastest-growing brands
- Lead the charge and drive real customer engagement
- Join our fun, collaborative and flexible team culture
**Marketing Manager - full time, based in Melbourne**
If you’re a brand marketer who wants to work for a market-leading, brand-led business, then this is surely a role that will pique your interest.
Not to toot our own horn, but - toot toot - Yo-Chi is one of Australia’s coolest young brands in the midst of a major growth spurt. We’re looking for a dynamic, smart, hardworking, brand-y kind of person who can join this rocketship and help us to discover fun new galaxies together.
We’re a genuinely flexible work-from-home business (we have no head office), but we choose to get together with the broader team a couple times a week in our venues because it’s a great bunch of people.
**About the company**:
Yo-Chi was born from an idea to bring together delicious frozen yogurt and toppings, with an infinite flow of good energy, in a space where people of all ages can socially connect with their loved ones. Yo-Chi kick-started Melbourne’s self-serve frozen yogurt scene with the opening of the first venue in Balaclava in September 2012. As of today, we have 38 venues with plans to double the size of the business over the next 18 months. We’re proud to be a family-owned Australian business, and chi remains at the heart of everything we do.
**About the role**:
The Marketing Manager’s purpose in the business is to lead the execution of Yo-Chi’s marketing campaigns, instore comms, website, loyalty program, and community initiatives. They’ll be a critical custodian of the Yo-Chi brand, passionate about connecting with our customers, and tuned in to what’s going on around the globe when it comes to food trends, social habits and general cool stuff.
**Reporting to the Brand Director, the Marketing Manager will be responsible for**:
- Maintaining the 12 month marketing calendar and ensuring all the relevant people are across it
- Planning and executing campaigns - including briefing designers, photographers and videographers
- Working with the product development team on new product launches to maximise impact
- Maximising the customer experience in venues with relevant and up to date comms, and unique and engaging promos
- Owning the Yo-Chi website, app and loyalty program - ensuring all are regularly updated and results tracked
- Leading the PR agency to ensure brand opportunities are maximised
- Managing the Marketing Budget in conjunction with the Brand Director, and compiling monthly reporting on campaign activity and ROI
- Bachelor's degree in Marketing or related field
- Minimum 5 years experience in marketing roles
- Ability to handle multiple projects, priorities, and deadlines
- Great work ethic and a get-it-done solution-focused mindset
- Organisation, initiative and creativity skills all necessary
- Excellent communication skills
- No ego, just a natural confidence born from genuine ability and a willingness to learn
- Design skills are a bonus (we’ll even be happy with Canva confidence)
Ready to shape the future of one of Australia’s coolest brands? Join us on this journey, and let’s create something unforgettable together.
-
Marketing Coordinator
4 days ago
South Melbourne, Australia Pepper Marketing Full time**About You** If you're a recent marketing graduate or a marketing coordinator looking to make a fresh start in 2025, then read on. You've got some digital marketing experience via an internship or an existing role, preferably with marketing automation (e.g. Hubspot) or Google Analytics experience, but you're now looking for something more challenging and...
-
Marketing Admin Assistant
7 months ago
South Melbourne, Australia Pepper Marketing Full timeAn entry-level marketing support role with mentoring, training and opportunities for promotion - Additional leave benefits over Christmas and during the year - Salary of $55,000 to $65,000 plus super depending on experience We’re a boutique marketing agency with a great team working with some of the biggest names in tech. The marketing admin assistant...
-
Marketing Admin Assistant
7 months ago
South Melbourne, Australia Pepper Marketing Full timeFlexible Part-time role, 4 days a week (Mon to Thur), with the option to extend to full-time - Manage client reporting, database management and office admin - Flexible leave options, including an additional 2 weeks leave over Christmas - Salary of $55,000 to $65,000 pro-rata plus super depending on experience We’re a boutique marketing agency with a great...
-
Digital Marketing Lead
3 weeks ago
Melbourne, Victoria, Australia Online Marketing Gurus Full timeSenior Account Manager RoleWe are seeking an experienced Senior Account Manager to join our team at Online Marketing Gurus. In this role, you will be responsible for leading communication with clients and providing exceptional customer service within your assigned portfolio.About the JobThe ideal candidate will have a strong background in digital marketing,...
-
Digital Marketing Lead
3 weeks ago
Melbourne, Victoria, Australia Online Marketing Gurus Full timeAs a Digital Marketing Lead at Online Marketing Gurus, you will play a pivotal role in driving the growth and success of our clients.About the RoleWe are seeking an experienced Senior Account Manager to join our team. This is an exciting opportunity for someone looking to take their career to the next level in a dynamic and fast-paced environment.Key...
-
Digital Marketing Leadership Position
4 weeks ago
Melbourne, Victoria, Australia Online Marketing Gurus Full timeUnlock Your Potential as a Senior Account ManagerWe are seeking an experienced and results-driven Senior Account Manager to join our team at Online Marketing Gurus.About the RoleThis is an exceptional opportunity for a skilled professional with a proven track record in account management, digital marketing, and client services. As a Senior Account Manager,...
-
Digital Marketing Team Lead
4 weeks ago
Melbourne, Victoria, Australia Online Marketing Gurus Full timeAbout the RoleWe are seeking an experienced Digital Marketing Team Lead to join our team in Sydney. As a key member of our leadership team, you will be responsible for leading and managing a team of digital marketing professionals, driving business growth, and delivering exceptional results.Key ResponsibilitiesLead a team of digital marketing professionals...
-
Digital Marketing Team Lead
4 weeks ago
Melbourne, Victoria, Australia Online Marketing Gurus Full timeAs a Senior Account Manager at Online Marketing Gurus, you will have the opportunity to lead client growth and drive business success. We are looking for an experienced professional to join our team and help us achieve our goals.About the RoleThis is a challenging and rewarding role that requires strong leadership skills, excellent communication abilities,...
-
Campaign Manager
6 months ago
Melbourne, Australia 3 Phase Marketing Full time**Melbourne**: The reality is, we spend most of our lives at work, so it helps if it’s a rewarding, inspiring place to be. At 3PM, we’ve gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about. Agency-land has gained itself a crappy reputation over the years. But...
-
Customer Success Manager
6 months ago
Melbourne, Australia Selligent Marketing Cloud Full timeMarigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold’s products address the Messaging, Loyalty and Experiences marketing offerings, to a customer base that is...
-
Marketing Manager
6 months ago
Melbourne, Australia DNA Talent Full time**Marketing Manager**: **About the Company**: The company offers an extensive selection of hardware and retail products. As a company, they are committed to innovation, value, quality and providing a full range of work and lifestyle products. **About the Role**: Our client needs a Marketing Manager - Brands to work across the product portfolio. Works with...
-
Marketing Manager
6 months ago
Melbourne, Australia Universal Business Team Full timeThe Company: *X-Pak Global offers clients across Australia a quality, safe and certified range of load restraint solutions. Backed up with a variety of industry-leading products, their expert technical staff can provide training, advice, and on-site product demonstrations. The X-Pak range is a must for exporters, logistics and manufacturing industries...
-
Marketing Manager
2 weeks ago
Melbourne, Australia Arlon Graphics LLC Full timeDescription: **Position Overview**: The Marketing Manager (ANZJ) will assist the Director of Sales, ANZJ in the coordination and delivery of marketing efforts across the ANZJ region. Will also collaborate with Global Marketing and Director of Sales ANZJ in the development, preparation and tracking of annual marketing plans and programs. The Marketing Manager...
-
Marketing Manager
7 months ago
Melbourne, Australia The Hopkins Group Full timeA key player in the financial services industry with a clear plan for significant growth in the short-term, The Hopkins Group is seeking a highly motivated marketing generalist, leading a modestly-sized marketing team who delivers over and above on a regular basis. **OVERVIEW** The Marketing Manager (“MM”) manages all areas of marketing for The Hopkins...
-
Marketing Manager
4 months ago
Melbourne, Australia Castiglione Arts and Culture Full time**Company Overview** Established in 2015, Castiglione Arts and Culture (CA&C) showcases top musicians to Australian audiences, embodying artistic exploration and delivering unforgettable live experiences. Our team comprises dynamic entrepreneurs, seasoned artistic curators, designers, and musicians with over a decade of experience. Starting with a passion...
-
Marketing Manager
6 months ago
Melbourne, Australia Jivaro Full timeWork in a high performing and collaborative team. - Advance in your career! - 2 direct reports **The Role** This iconic Australian Retailer are seeking a passionate, energetic and experienced Marketing Manager who will play a vital role in driving internal alignment of the brand strategy and message - playing a key influencing role with the Product, VM and...
-
Marketing Manager
8 months ago
Melbourne, Australia Universal Business Team Full timeThe Company TKV provides comprehensive track and undercarriage solutions to owners and operators of fleets of tracked machinery throughout Australia. They take pride in their ability to support business owners and operators by offering undercarriage maintenance solutions efficiently and confidently, reducing downtime, frustration, and missed...
-
Marketing Manager
6 months ago
Melbourne, Australia The Hopkins Group Full timeThe Marketing Manager (“MM”) manages all areas of marketing for The Hopkins Group (“THG”) and related brands and businesses, which includes managing digital marketing budget, planning and overseeing marketing events, managing website content, creating and organizing marketing collateral, coordinating campaigns, lead generation, coordinating...
-
Marketing Manager
6 months ago
Melbourne, Australia Toll Group Full timeAbout Toll Group At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport, or supply chain challenge - big or small. We have been supporting our customers for more than 130 years. Today, we support more than 20,000 customers worldwide with 500 sites in 27 markets,...
-
Marketing Manager
2 months ago
Melbourne, Australia Vendito Full timeJob Title: Marketing ManagerLocation: Melbourne, AustraliaAbout Our Client:Our client is a prominent name in luxurious, contemporary furniture, offering a curated collection that transforms indoor and outdoor spaces into refined, stylish environments. They are searching for a talented Marketing Manager who can bring their brand to life with creative...