Marketing Specialist, Australia

4 weeks ago

Melbourne, Australia Golden Goose Full time

This position is responsible for implementation of marketing initiatives for Australia market in a bid to accelerate the local activation plans and to fuel the brand awareness drive. The individual assists in flawlessly executing all marketing initiatives with focus on in-store promotion, local partnership program with landlord, in-store visual merchandising, customer loyalty and partnership marketing program to drive company’s sales and profits in local markets.

**Key Responsibilities**

**In-Store Promotion and CRM program**
- Implement product launch activities that drive the business growth
- Monitor VIP recruitment in local markets and execution of the CRM events.
- Execute and monitor the new store activation program to drive traffic and transaction.
- Identify the local business opportunity and propose the local activation program to drive sales and traffic to our stores
- Closely monitor the promotion results and give the valuable feedback / local consumer insights to the central marketing team punctually.

**Partnership Program**
- Identity and develop long-term partnership marketing activities and events with the right working partners such as KOLs or VIPs.
- Leverage existing and cultivate new relationships with top media, freelance fashion stylists and industry leaders.
- Work closely with the marketing team of the individual landlords in the local markets in order to drive local brand awareness (through brand new news update on mall’s communication channel and maximization of branding exposure for individual mall with presence of Golden Goose store) and building business in each store through joint events with local landlords.

**VM Communications**
- Keep close monitoring of all influencer activities of competitors.
- Build up and maintain closer relationship with qualified influencers.

**Job Requirement**
- Degree qualification or equivalent experience
- 2+ years marketing and promotion experience in luxury or retail industry
- Team player with energetic, open, and forthcoming attitude
- Strong execution skills with good understanding of local target consumers
- Excellent communication and interpersonal skills
- Strong problem-solving skills
- Driven to execute efficiently and accurately
- Professional demeanor
- Proactive, ambitious and flexible

Pay: $70,000.00 - $85,000.00 per year

Supplemental pay types:

- Annual bonus
- Overtime pay

Work Authorisation:

- Australia (preferred)

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