Marketing and Digital Specialist

6 months ago

Greater Adelaide SA, Australia Elders Full time

Nurture. Grow. Thrive

Accepting a role with Elders means you will be joining a team ready to support and grow your career. Be part of a culture that has been in the making for more than 185 years, a culture so strong it is almost tangible. Elders is one of Australia’s most trusted and iconic companies with a diverse portfolio of businesses. As a leading real estate network, Elders run one of the largest company owned rent rolls, sales teams and franchise networks nationally.

With such an iconic, essential business in the Australian landscape we are confident that you too will be proud to grow your career at Elders.

About the role

We’re looking for a Digital Marketing Specialist who will be hands on in leading execution and planning of marketing programs that capture and nurture leads for our network. In this role, you’ll be responsible for programs to generate and nurture leads via SEM, retargeting and targeted social advertising in addition to optimising our SEO. Working closely with the Marketing Manager Residential Real Estate, you’ll design, plan, manage, and optimise integrated digital marketing campaigns across multiple channels to generate leads for our network of 300+ offices nationally.

You will be familiar with social media management including creating content assets, posting and strategy to enhance brand visibility and engagement. You will also support the growth of the Elders Real Estate network, planning activity to attract new offices and agents to join our brand. This is an awesome opportunity to take the next step in your digital marketing career, having established your experience in all things digital.

Key Responsibilities:

- Lead the execution on integrated digital campaigns: Working with the Marketing Manager on strategy, you will lead the execution of integrated digital campaigns across multiple channels to generate leads for our network of 300 offices.
- Monitor and report on campaign performance: Utilise analytics tools to measure and analyse digital marketing performance, providing reporting, insights and recommendations for continuous improvement.
- Digital and nurture programs: Create impactful digital and nurture programs to generate leads and monitor conversions. Identify new strategies and tactics to encourage business growth.
- Website content management: Overseeing website content management and optimisation for search engines in addition to assisting offices with localisation and personalisation of their subsites.
- Execution, planning & content strategy: Execute the digital marketing strategy aligned with our objectives. Curate and manage content across digital channels for relevance and engagement.
- Training and education: Create and execute impactful training webinars that engage, educate, and inspire our network across digital marketing best practice.

About you:

- Minimum of 2 years of demonstrated experience in a similar digital marketing role
- Bachelor's degree in Marketing or significant relevant work experience.
- Proven track record of successfully managing integrated campaigns with a focus on lead generation and driving results.
- Solid understanding of SEO principles and best practices.
- Experience overseeing website content management in Wordpress
- Proficiency in analytical tools such as Google Analytics, Google Ads, and other marketing analytics platforms.
- Excellent communication skills with the ability to collaborate effectively across teams.
- Detail-oriented with a passion for continuous learning and staying updated on industry trends.
- Experience in real estate industry is desirable but not necessary.

About Elders

Elders is one of Australia’s most trusted and iconic companies. As a leading real estate network, we are committed to providing our clients nationally with solutions that meet their needs across every aspect of their business and real estate investments.

This role will be based from one of our Corporate offices working via a hybrid approach, some days you’ll be in the office, and then other days you’ll be working from home to help better balance your life and work.

For more information on the role and working at Elders please call Krystal Ind, Marketing Manager Real Estate, on 0437 585 264 or visit our careers page.

LI

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