Digital Connections Strategist

1 month ago

Melbourne, Australia Asahi Beverages Full time

**Your Impact**

We are looking for a dynamic Digital Connections Strategist to join our innovative in-house agency, 1house to lead the charge in enhancing our brand’s visibility and engagement across digital and traditional platforms. You’ll play a vital role in creating meaningful connections with our audience by driving impactful strategies across paid, owned, and earned channels. Your expertise will contribute to a consumer-centric approach that aligns our brand's objectives with cutting-edge digital and media trends.

1house is a dynamic and innovative integrated marketing agency within Asahi Beverages. We are committed to leveraging traditional and innovative platforms and technologies to enhance our brand presence, engage with our audience, and drive meaningful connections.

**Key Responsibilities**
- Develop and execute consumer connection strategies that amplify brand awareness, engagement, and drive commercial results across all digital channels.
- Lead a team of integrated marketing specialists to create cohesive and impactful campaigns that address consumer needs and leverage data-driven insights.
- Collaborate with Data & Technology teams to optimise audience targeting and personalisation strategies, enhancing CRM and digital product ecosystems.
- Partner with external creative and media agencies to drive a unified approach across customer journeys, media ecosystems, and digital programs.
- Provide strategic input into measurement frameworks and KPIs, maximising ROI and driving digital marketing performance through test-and-learn initiatives.
- Stay at the forefront of digital and media trends, offering thought leadership and championing innovative solutions that enhance the consumer journey.

**About You**
- 8+ years of experience in media strategy with a strong track record of driving measurable business outcomes and performance.
- Deep expertise in campaign planning across paid, owned, and earned media, with strong knowledge of MarTech platforms and audience segmentation techniques.
- Proven skills in data analytics, consumer strategy, and the use of tools such as Salesforce, CDP, and Google Business Manager.
- Exceptional presentation and stakeholder management skills, with the ability to synthesize complex information and communicate it effectively.
- A collaborative team player with the ability to adapt to change, manage multiple projects, and foster relationships with both internal and external partners.
- A creative problem-solver with a consumer-centric mindset and a commitment to innovation.

**Why Asahi Beverages?**

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on

We’re proud of who we are, and humble in how we work - we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.

We are a Circle Back Initiative employer and commit to responding to all applicants.

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