Digital Marketing Strategist for Connected Care

3 weeks ago

Melbourne, Victoria, Australia Bupa Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team and lead the planning, development, and execution of marketing activities that deliver against business objectives and targets for the Connected Care Digital Health strategy.

This role will be responsible for managing the digital paid media program from set-up to implementation, including keeping program stakeholders up-to-date on delivery of activity and performance.

Responsibilities:
  • Develop and manage Health Insurance member marketing activity for Connected Care, promoting Blua and its propositions and services through paid media channels to drive performance outcomes.
  • Support the Head of Marketing – Member to develop and deliver marketing and communication strategies to support our Blua business objectives.
  • Produce regular media forecasts, apply consistent testing methods for audiences & channels, build out audience segments for targeting, and help guide on processes where industry certification is required across media partners, ensuring effective and efficient performance campaign activity.
  • Ensure precise, timely, and effective execution of prioritized marketing campaigns within the relevant channels.
  • Adopt a test and learn approach to optimize campaign performance, leveraging the Blua CVP and product usage insights to continually test messages / proof points, creative, and audience segments, feeding insights back to key Connected Care stakeholders, and using them to inform plans.
  • Conduct regular reporting and analysis and actively contribute in weekly Blua performance meetings; providing recommendations for how to improve performance.
  • Ideate, validate, and assess marketing strategies to close strategic gaps and to help inform responses to business challenges and opportunities.
  • Lead the briefing process with creative and media agencies, ensuring briefs are clear and based on best practice to get the best from our marketing activity, and contribute to achieving our objectives.
  • Actively collaborate, support, and champion agile ways of working across the business and directly for Connected Care, enabling work to be delivered quickly and easily.
  • Support with broader Connected Care marketing activity as required, this may include but is not limited to website content, collateral development, events, in-store marketing, competitor reporting.
About You

To succeed in this role, you will need:

  • Solid experience in marketing, including end-to-end campaign delivery (creative and media).
  • Demonstrated experience running digital media advertising campaigns and advanced understanding of digital marketing and the wider paid media landscape.
  • Strong written and verbal communication skills.
  • Strong analytical and problem-solving capability.
  • Ex Media agency experience would be highly regarded.
  • A Tertiary qualification in Marketing or a related business discipline (essential) with post-graduate studies in Marketing or related business discipline (desirable).
  • A demonstrated ability to work within a matrix team structure in a highly regulated industry to deliver business outcomes.
  • Advanced understanding and application of marketing communications principles and strategies, including brief writing, creative, and media assessment.
  • Ability to thrive in an evolving, changing, and ambiguous working environment essential.
The Benefits

We offer a range of benefits, including:

  • Flexible hybrid working environment.
  • Competitive salary: $85,000 - $110,000 per annum.
  • A small supportive team where your contribution is truly valued.
  • Permanent roles attract performance incentives.
  • Generous leave provisions, including 14 weeks paid parental leave.
  • Significant discounts on health, travel, home, car, landlords, and pet insurance.
  • Health and wellness initiatives and discounts.
About Bupa

Bupa is an equal opportunity employer committed to ensuring equality in recruitment, development, retention, and promotion of staff. We encourage people from all backgrounds to apply.

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