Paid Media Specialist

1 day ago

Greater Adelaide SA, Australia 6AM Digital Full time

6AM Digital is partnering with a fast-growing, full-service ecommerce agency in Adelaide. They are looking for an experienced Paid Media Specialist to join their team. The specialist will be responsible for managing and optimising creative and high-performing campaigns for a diverse range of clients.

The Paid Media Specialist will work closely with Performance Specialists and the social media and web development departments to enhance strategic advertising initiatives.

This role offers a hybrid work arrangement, with the option to work from their offices in either Adelaide or Sydney.

**Roles and Responsibilities**:

- Develop and implement paid advertising strategies across various platforms, predominantly Google Ads and Microsoft Ads.
- Manage end-to-end campaign setup, including keyword research, audience targeting, and bid management.
- Develop and refine Google Ads best practices, sharing insights on ad structures, funnels, KPIs, and other key strategies
- Optimise campaign performance, analyse data, and make data-driven decisions.
- Create and test ad variations to improve conversions and ROAS.
- Monitor and manage advertising budgets to ensure positive results within allocated budgets.
- Generate reports and provide insights on campaign performance and recommendations.
- Manage key client accounts and hold regular meetings to ensure alignment, progress, and optimisation of campaigns.
- Collaborate with cross-functional teams to contribute to a culture of continuous improvement and align advertising strategies with marketing objectives.
- Stay updated with industry trends and best practices in paid advertising.

**Requirements**:

- At least 5 years of experience in performance marketing
- Very strong knowledge of the Google Ads platform, including campaign setup, keyword research, ad creation, bidding strategies, and performance optimisation.
- Familiarity with Microsoft Ads
- Deep understanding of key ecommerce metrics such as MER, LTV, and CAC, with a proven ability to optimise these metrics.
- Knowledge of Google Analytics and Google Tag Manager.
- Proficiency in managing social media advertising platforms such as Meta Ads, LinkedIn Ads, or other relevant platforms.
- Experience setting up and running campaigns for multiple accounts
- Strong analytical skills with the ability to interpret data, analyse trends, and make data-driven decisions.
- Excellent understanding of ecommerce and digital marketing principles, including audience segmentation, targeting, and conversion optimisation.
- Experience with platforms like Magento, Shopify, BigCommerce, or similar
- Ability to analyse Landing Page performance and provide insight-driven recommendations.
- Experience with A/B testing methodologies and creating/testing ad variations.
- Knowledge of ad tracking and attribution methods to accurately measure campaign effectiveness.
- Comfortable taking ownership of media budgets, targets, and forecasts, and pitching for larger budgets
- Stellar verbal and written communication skills and strong collaboration skills to work effectively with cross-functional teams and diverse clients.

**Qualifications**:

- 5+ years of experience in managing paid advertising campaigns, preferably in a digital marketing agency or an ecommerce environment.
- Bachelor’s degree in Marketing, Advertising, or a related field; additional digital marketing certifications are a plus
- Google Ads certification, GA4, and Microsoft Ads certifications are a plus.
- Demonstrated success in driving ROI and improving key performance metrics through paid advertising campaigns.
- Previous experience in producing analytical reports.

We will give you all the info you need about the company, the role, the remuneration, and the perks of working there.
- **Please note you must have full working rights to be considered for this immediate opportunity. No visa sponsorship is possible.**_

**Your Recruiter**:_**Stephane Maquet. I'm an experienced Recruiter and the Director of the boutique recruitment agency 6AM Digital.**_

We are a trusted provider of technology and digital talent with a history of partnering with some of France and Australia's most successful and innovative organisations, SMEs, tech startups & scaleups for the past 14 years.

I strive to deliver a frictionless, transparent, empathetic, and effective recruitment service with a touch of (quite-too-often-misunderstood) French humour :)

Do not hesitate to connect with me on LinkedIn

**Job Types**: Full-time, Permanent

Pay: $80,000.00 - $110,000.00 per year

Application Question(s):

- How many years of experience do you have working in a digital or advertising agency?
- How many years of experience do you have in ecommerce?

**Experience**:

- Google Ads: 5 years (required)
- Bing Ads: 3 years (preferred)
- Magento: 1 year (preferred)
- Shopify: 1 year (preferred)
- Google AdWords: 5 years (required)

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Adel

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