Paid Media Specialist

3 weeks ago

Adelaide CBD, Australia 6AM Digital Full time

We are partnering with a leading creative advertising agency in Adelaide. They are looking for an experienced **Paid Ads Specialist** to join their team. The specialist will be responsible for managing and optimising Google Ads and Social Media ad campaigns for clients. The Paid Media Specialist / PPC Specialist will work closely with account managers and the creative department to enhance strategic advertising directions.

Roles and Responsibilities:

- Develop and implement paid advertising strategies across various platforms (Google Ads, Meta, LinkedIn, Microsoft Advertising).
- Manage end-to-end campaign setup, including keyword research, audience targeting, and bid management.
- Optimise campaign performance, analyse data, and make data-driven decisions.
- Create and test ad variations to improve conversions and ROAS.
- Monitor and manage advertising budgets to ensure positive results within allocated budgets.
- Generate reports and provide insights on campaign performance and recommendations.
- Collaborate with cross-functional teams to align advertising strategies with marketing objectives.
- Stay updated with industry trends and best practices in paid advertising.

**Requirements**:

- Strong knowledge of Google Ads platform, including campaign setup, keyword research, ad creation, bidding strategies, and performance optimisation.
- Proficiency in managing social media advertising platforms such as Meta Ads, LinkedIn Ads, or other relevant platforms.
- Knowledge of Google Analytics and Google Tag Manager.
- Strong analytical skills with the ability to interpret data, analyse trends, and make data-driven decisions.
- Excellent understanding of digital marketing principles, including audience segmentation, targeting, and conversion optimisation.
- Experience with A/B testing methodologies and creating/testing ad variations.
- Knowledge of ad tracking and attribution methods to accurately measure campaign effectiveness.
- Experience or knowledge in setting up Shopping Feeds for Google Ads and Meta Ads.
- Ability to analyze Landing Page performance and provide insight-driven recommendations.
- Strong communication and collaboration skills to work effectively with cross-functional teams.

Qualifications:

- Degree or relevant tertiary qualification.
- 3-5 years of experience in managing paid advertising campaigns, preferably in a digital marketing agency or an e-commerce environment.
- Google Ads certification, GA4, and Meta Certification are a plus.
- Demonstrated success in driving ROI and improving key performance metrics through paid advertising campaigns.
- Previous experience in producing analytical reports.

We will give you all the info you need about the company, the role, the remuneration, and the perks of working there
- **Please note you must have full working rights to be considered for this immediate opportunity. No visa sponsorship possible.**_

Your Recruiter**:Stephane Maquet**. I'm an experienced Recruiter and the Director of the boutique recruitment agency **6AM Digital.** We are a trusted provider of technology and digital talent with a history of partnering with some of Australia's most successful and innovative organisations, SMEs, tech startups & scaleups for the past 6 years.

Do not hesitate to connect with me on LinkedIn

**Job Types**: Full-time, Permanent

**Salary**: $80,000.00 - $120,000.00 per year

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Adelaide CBD, SA: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 3 years (required)
- Google AdWords: 3 years (required)
- Facebook advertising: 2 years (preferred)
- Google Analytics: 2 years (preferred)

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Adelaide CBD, SA

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