Digital Insights Analyst

6 months ago


Melbourne, Australia Bupa Full time

**The Opportunity**

The Digital Insights Analyst role is to produce ongoing end-to-end customer journey analysis by integrating data from the online and offline platforms. With deep understanding of online/offline data and business context, the role will work closely with the Digital team in providing actionable insights across the BUPA digital estate.

Insights will focus on Digital sales, service, and/or engagement and include (not limited to) recommendations towards optimisation & personalisation hypothesis, conversion improvement opportunities, reporting, dashboard development and ad hoc investigations. The incumbent should be able to synthesize the work of multiple team members into a cohesive result and can translate the complexity of online and offline data into clearly articulated communications.

The role is also responsible for promoting self-service reporting, contributing towards setting the standard for data literacy across the digital team and support the leadership team in fostering a performance mindset across the team. The incumbent keeps track of the latest industry developments in Digital, Data and Analytics to support leading practice within the team.

**Why work at Bupa?**

We keep our people smiling by helping them improve their lives in and outside of the office. We’re a welcoming lot, no matter who you are or where you’ve come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.

We support our people to be the best version of themselves, physically and mentally. With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.

Our employees can access wide range of benefits: from our own products (incl. health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few). We reward our people and celebrate their success, provide initiatives that develop careers and look after our people’s health, wellbeing and futures.

**How will I help?**

You will add value by:

- Integrating digital and enterprise data to perform end-to-end customer journey analysis.
- Proactively assessing website traffic and analysing online customer behaviour to provide insights and recommending actions for improvement in the user experience and website conversion.
- Contributing and supporting optimisation & personalisation activities through ideation, actionable insights from data, hypotheses generation.
- Creating accessible self-service dashboards and actionable insights that are fact based, intuitive and re-usable.

**What do I need?**

Firstly, you’ll need demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimisely and a tag management system such as Tealium or Google Tag Manager is a mandatory pre-requisite. Experience in customer data platforms such as Tealium Audience Stream to contribute in the website personalisation activities is desirable. Experience in SQL, SAS, R or Python as a scripting language is advantageous also.

**About Bupa Asia Pacific**

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects. Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.



  • Melbourne, Australia Bupa Full time

    **Opportunity snapshot: An exciting, permanent opportunity has become available for a Digital Insights Analyst. The purpose of the Digital Insights Analyst role is to produce ongoing end-to-end customer journey analysis by integrating data from the online and offline platforms. With deep understanding of online/offline data and business context, the role...


  • Melbourne, Victoria, Australia Easygo Full time

    At Easygo, we are seeking a talented Digital Marketing Insights Analyst to join our team in Melbourne. With a strong background in data analysis and marketing, you will drive our data-driven marketing strategies by providing insights on marketing spend across multiple channels.This is a unique opportunity to shape our Marketing team's data management...


  • Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the Organisation Our client is a renowned not-for-profit organisation dedicated to empowering individuals through various support services and offerings. As the Digital Data Insights Analyst, you will play a pivotal role in establishing a performance-based mindset within the organisation. By leveraging data-driven insights, you will contribute to...


  • Melbourne, Victoria, Australia Easygo Full time

    Unlock Your Potential as a Digital Marketing Insights AnalystAre you a data-driven professional with a passion for MarTech? Do you thrive on digging into complex data to provide actionable insights?We're seeking a talented Digital Marketing Insights Analyst to join our dynamic team in Melbourne, Australia. As a key member of our marketing department, you'll...


  • Melbourne, Australia Education Perfect Full time

    In this role, you will be responsible for leading and managing the collection, analysis, and interpretation of marketing data to provide actionable insights and recommendations that drive strategic marketing initiatives. You will play a crucial role in optimising marketing strategies, enhancing customer experiences and maximising ROI across various...


  • Melbourne, Victoria, Australia Xero Full time

    Job DescriptionXero is a leading cloud-based accounting software company that helps small businesses and their advisors grow and thrive.We are seeking an experienced Data Analyst to join our Data & Analytics team. This role will play a critical part in empowering Xero to deliver successful digital, customer, and marketing outcomes through actionable...


  • Melbourne, Victoria, Australia Easygo Full time

    Drive global marketing strategies with data-driven decisions and insights. We're seeking a Digital Marketing Insights Analyst to join our team in Melbourne, Australia.The ideal candidate will have 3+ years of experience as a Data Analyst in the Marketing/Payment/Finance/Operations sectors. They will be proficient in data analysis tools like Python and SQL,...


  • Melbourne, Australia nbn™ Full time

    Job Expectations A fantastic opportunity at nbn, as an Operational Insights Analyst, reporting to the Senior Manager Intelligence Delivery. A bit about your role The Operational Insights Analyst purpose is to execute the implementation and operationalisation of the data workflows and automations that will enable Business Insights for Field Operations....


  • Melbourne, Australia Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...

  • Data Insights Analyst

    1 month ago


    Melbourne, Victoria, Australia ANZ Full time

    About the RoleWe are seeking a highly skilled Digital Insights Analyst to join our Consumer Distribution team. As a key member of this team, you will play a pivotal role in curating, analysing, and driving insights, data, and trends to shape our digital team's strategy, performance, and digital aspirations.You will work closely with stakeholders to monitor,...

  • Insights Analyst

    6 months ago


    Melbourne, Australia Sportsbet Full time

    **Insights Analyst** *** - Be part of one of the most innovative companies in Australia - A place to be yourself and thrive - 0.6% median gender pay gap and recognised as a Top 10 place to work for women (by Work180) & Top 25 companies for career development (by LinkedIn) **About Us** Sportsbet is a leading Australian e-commerce business in the online...

  • Insights Analyst

    3 months ago


    Melbourne, Australia Sportsbet Full time

    At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of...


  • Melbourne, Australia Bupa Full time

    **Be at the heart of our brave new digital world!** We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. This includes leveraging agile ways of working and keeping human-centered design thinking the focus of everything we do. This means you’ll be at the heart of finding better ways to...


  • Melbourne, Victoria, Australia Origin Energy Services Ltd Full time

    About the RoleWe are seeking an experienced Senior Digital Insights Analyst to join our team at Origin Energy Services Ltd. The successful candidate will play a critical role in driving business value through data-driven decision making and delivering a leading digital experience for our customers.Job DescriptionAnalyzing complex data sets from Adobe...


  • Melbourne, Victoria, Australia Bigwave Digital Full time

    Job DescriptionWe are seeking an experienced Digital Transformation Leader to join our team as a Conversion Rate Optimization (CRO) expert. In this role, you will lead the vital art and science of CRO, crafting and executing strategies to enhance how users interact with our clients' platforms.Key Responsibilities:Manage high-stakes A/B testing, optimize...


  • Melbourne, Victoria, Australia Origin Energy Services Ltd Full time

    About the Role">">The Senior Digital Insights Analyst plays a pivotal role in Origin Energy Services Ltd's pursuit of delivering exceptional customer experiences through data-driven decision making.">As a critical member of the Product team, you will leverage expertise in Adobe Digital Analytics to identify opportunities that boost digital performance and...

  • Digital Insight

    3 weeks ago


    Melbourne, Australia Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...

  • Digital Data Analyst

    6 months ago


    Melbourne, Australia Australian Bureau of Meteorology Full time

    APS Level 6, Ongoing - $84,670 - $96,267 + 15.4% super - Melbourne The Data and Digital Group provides the data, infrastructure and systems to underpin the Bureau’s core operations, from measurement and collection through to production and dissemination. The Group ensures that data is managed at a whole-of-enterprise level along the full value chain from...

  • Digital Data Analyst

    7 months ago


    Melbourne, Australia Australian Bureau of Meteorology Full time

    APS Level 6, Ongoing - $84,670 - $96,267 + 15.4% super - Melbourne, VIC The Data and Digital Group provides the data, infrastructure and systems to underpin the Bureau’s core operations, from measurement and collection through to production and dissemination. The Group ensures that data is managed at a whole-of-enterprise level along the full value chain...


  • Melbourne, Australia nbn™ Full time

    Job Expectations We have an exciting opportunity at nbn, as the Senior Analyst, Operation Insights reporting to Senior Manager, Operations Insights. A bit about your role Reporting to the Senior Manager of Strategic Operations Insights, this role is pivotal in providing the COO and operations SLT with actionable intelligence across various business...