Digital Insights Analyst

2 weeks ago

Melbourne, Australia Bupa Full time

Why Bupa?

Think beyond conventional insurance and finance sector roles. Health is rapidly emerging as the next big thing for business-savvy innovators. We’re adapting and growing to meet the new realities in healthcare. To achieve this, our agile culture brings together broad expertise to offer more far-reaching services to benefit people’s health and mental wellbeing. This adds variety to your role, presents fresh daily challenges and widens the range of projects and businesses you’ll work across. Collaboration is deeply embedded into our way of working. There’s no blame game here. We lean into the future, celebrate wins and fail forwards together. This means you’ll achieve more working with open-minded, supportive colleagues who create a positive and inspiring environment.

The Opportunity

The purpose of the Digital Insights Analyst role is to produce ongoing end-to-end customer journey analysis by integrating data from the online and offline platforms. With deep understanding of online/offline data and business context, the role will work closely with the Digital team in providing actionable insights across the BUPA digital estate.

Insights will include (not limited to) recommendations towards optimisation & personalisation hypothesis, conversion improvement opportunities, reporting, dashboard development and ad hoc investigations. The incumbent should be able to synthesize the work of multiple team members into a cohesive result and can translate the complexity of online and offline data into clearly articulated communications.

The role is also responsible for promoting self-service reporting, contributing towards setting the standard for data literacy across the digital team and support the leadership team in fostering a performance mindset across the team. The incumbent keeps track of the latest industry developments in Digital, Data and Analytics to support leading practice within the team.

About You

To be considered for this role you will have:

- Demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimisely and a tag management system such as Tealium or Google Tag Manager is a mandatory pre-requisite.
- Experience in customer data platforms such as Tealium Audience Stream to contribute in the website personalisation activities is desirable
- Experience in SQL, SAS, R or Python as a scripting language is advantageous.
- Someone who can not only extract the data but can proactively provide insights and recommended actions for digital optimisation. In other words, you’re a great ‘story teller’.
- As a natural communicator, you have the confidence to challenge your peers.
- Use data to drive an optimisation program, supporting hypotheses put forward by stakeholders and successfully improving onsite conversion.
- Have strong cross functional and virtual teaming skills
- Broker digital analytics work priorities across a diverse portfolio of requirements

What’s in it for you?

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

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