Digital Insight

2 weeks ago

Melbourne, Australia Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

The Customer & Marketing Data & Analytics team is responsible for empowering Xero to deliver successful digital, customer & marketing outcomes through actionable insights. We enable customer, marketing and product teams with key information to; understand the current trends, customer and scape, inform and motivate customer behaviour and shape customer & marketing strategy.

As Digital Insights & Analytics Lead in the Digital Data & Analytics team, you will be responsible for managing a team of analysts and overseeing the delivery of high quality data analysis and insights frameworks to enable efficient design, execution and analysis of digital marketing campaigns.

**What you'll do**:

- Engage with digital and marketing leaders across the regional teams globally to help build a clear Insights & Analytics vision and roadmap, including but not limited to:

- Designing and executing digital campaigns
- Analysis of digital campaigns
- Dashboarding and visualisation - Metrics, KPIs and OKRs
- Providing answers to Ad Hoc questions from regional digital and marketing teams.
- Lead & provide support, advice and coaching to regional analysts in your team to enable them to develop their career and grow.
- Manage the roadmap and backlog of work for your area, and work with stakeholders to prioritise items for delivery while maintaining a healthy team.
- Continually build a good understanding of the context for a range of customer, marketing, products and data domains
- Present complex analysis to stakeholders, in a simple and compelling way

**What you'll bring with you**:

- Demonstrated experience in data analytics ideally with digital & marketing domain
- Have previous experience leading a team within the data analytics/ marketing/ digital space
- Hold strong leadership and people management skills
- Advanced knowledge of SQL for data extraction, manipulation and analysis
- Proficiency in Google Analytics & Big Query
- Experience in campaign analytics
- Ability to establish measurement and reporting frameworks
- Ability to break down complex data and deliver meaningful, actionable insights to stakeholders in a clear and digestible way
- Exceptional communication skills, including the ability to prepare professional reports that tell a compelling story, with clear insights and recommendations that can be used by both non-technical and technical audiences.
- Customer-centric mindset, with proven ability to recommend opportunities that drive greater advocacy

Why Xero?

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.
- Xero strongly encourages employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business._

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