Website Specialist

2 weeks ago

Sydney, Australia COS Full time

Company Description
- WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION_

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?

If you answered yes, why not join us? We are currently recruiting a 6-month contract for a **Website Specialist** based in Sydney.

About COS: Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand for women and men rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007 we have opened more than 200 stores worldwide.

**What we value most**: Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are **open-minded** and **curious**, We dare to be **different**, We believe in **constant improvement** and We **empower and trust** you to take ownership. Our values are part of who we are. What we stand for. And how we act.

At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.

**Job Description**:

- You, as the _**_Website Specialist_**_, are responsible for the management and maintenance of the COS Australia website including content publishing, user experience (UX) and conversion rate optimization (CRO), website analytics, and reporting. You will be directing website projects and initiatives to improve functionality and user experience to maximize customer satisfaction and growth in E-Commerce business._
- Drive online selling and day-to-day website operations including publishing website content, updating new products on time and in line with commercial calendar.
- Maintain a high-quality site experience across all devices, optimize UX and conversion rate and always adhering to visual standards and business needs.
- Analyze website performance and user behaviour to improve the overall user experience, increase conversion rates, and enhance customer satisfaction.
- Collaborate with local, regional and global E-Commerce teams for data analysis, SEO, customer experience, and website functionality support.
- Website Maintenance: Ensure website accessibility, functionality, and security through monitoring and coordination with development teams.
- Content Management: Update and manage website content to align with branding, messaging, and optimize for search engine visibility.
- SEO: Optimize the website for search engines through keyword research, on-page optimization, and link building strategies.
- UX Optimization: Conduct A/B testing to optimize content interactions and secure customer relevance by optimizing each landing page. Steer initiatives to improve website functionality, design, and user experience in collaboration with design and development teams.
- Performance Monitoring: Track website metrics such as traffic, bounce rates, conversions, and load times to make data-driven decisions for optimization.
- Website Analytics and Reporting: Generate regular reports on website performance, user behavior, and provide insights and recommendations to stakeholders.
- Cross-Functional Collaboration: Collaborate with teams across marketing, design, IT, and content to gather requirements and coordinate website-related initiatives.

**Qualifications**:
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are **open-minded** and **curious**, we dare to be **different**, we believe in **constant improvement,** and we **empower and trust** you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

- Proven experience in website management and maintenance in an E-Commerce environment.
- Strong understanding of user experience (UX) principles and conversion rate optimization (CRO) techniques.
- Proficiency in website analytics tools such as Google Analytics or similar platforms.
- Familiarity with SEO best practices and ability to implement on-page optimization strategies.
- Experience with A/B testing methodologies and tools for optimizing website content.
- Solid knowledge of content management systems (CMS) and website development processes.
- Excel

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