Website Content Writer

7 months ago

Sydney, Australia OFX Full time

**Job Description** Hi.** We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

**Purpose of your role**

If you love writing and know your way around websites, content, and SEO, we want you on our team Join us at OFX, where we're expanding and need someone motivated to come aboard.

We're undergoing a transformative journey, refocusing our website to better cater to B2B needs. In this pivotal role, you'll be crafting content that places clients at the forefront, delivering not just information but meaningful, actionable insights. Your writing will be instrumental in driving new client growth, serving as a guiding force in our evolution. Moreover, you won't be working in isolation. As part of this exciting change, we're revamping our user experience (UX), enhancing our user interface (UI), and introducing new products to complement your compelling content. Together, these elements will form a cohesive ecosystem designed to elevate our B2B offerings and provide value to our clients.

Your main goal is to create captivating content that attracts customers to the OFX acquisition funnel consistently. We need someone with a proactive and eager attitude who's ready to dive in and make an impact from day one.

**What you do**
- Write great content._
- Copy writing for the website, ensuring it aligns with brand identity, content standards, and SEO best practices through editing, proofreading, and publication.
- Produce SEO-driven product pages, use case pages, blogs and case studies to enhance online visibility. Conduct audits of current content to assess its relevance, adherence to brand tone, accuracy, and SEO effectiveness.
- Identify and fill website content gaps using a customer-centric approach, leveraging insights from data to prioritise and execute tasks efficiently.
- Collaborate with regional partners to grasp cultural nuances and tailor content strategies accordingly across the countries we serve.
- Make complex simple and simple compelling._
- Simplify complex information effectively, a crucial aspect of this role.
- Foster curiosity by actively seeking insights throughout the organization, ensuring accurate representation of OFX products with a deep understanding of their intricacies.
- SEO optimisation._
- Enhance new and current website content for optimal SEO performance.
- Boost traffic through strategic website initiatives, guided by an SEO-focused approach.
- Analyse performance metrics to extract actionable insights for continual improvement.
- Maintain content integrity by monitoring accuracy, consistency, and relevance within the market.
- Team player._
- Excel as a communicator, adept at rallying others to join you on the journey.
- As a pivotal member of the website squad within the digital, website, and data team, collaborate closely with web producers, SEO specialists, and regional marketing teams daily.
- Contribute to operational rhythms and governance processes, providing vital support to the marketing team and the broader business by showcasing the pivotal role of content in driving business outcomes.
- Collaborate with the brand and content team to ensure adherence to guidelines and alignment with our content strategy.

**Qualifications** What you bring**
- Work Experience, Competencies, Skills & Requirements_
- 3 - 5 years’ experience in website writing roles, B2B content writing is highly desirable
- Strong SEO understanding and experience
- Successful track record in working cross functionally & building effective working relationships
- Have a passion for working collaboratively with team members to develop win-win-win situations for our business, employees and customers
- Hands-on writer with a track record of delivering
- Strong verbal and written communications skills
- Energetic, with ability to work in fast-moving and fluid environment
- Team player who can work effectively alongside other departments where there are mutual dependencies
- Qualities Of The Person We’re After_
- Great work flexibility and culture - collaborative, high performing and positive
- Create a legacy - this is creating and shaping something new
- High energy, passionate, and results focused while being a true customer advocate
- Strong relationship builder, great communicator and influencer.
- Positive team player who is motivated by being part of and succeeding as a team
- Flexible, open and good at working with a broad range of people
- Self-starter with plenty of initiative and drive

**Additional Information** What it's like working at OFX**

We’re OFXers because

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