Marketing Specialist Everyday Spend

3 months ago

Brisbane, Australia Virgin Australia Full time

**Work type**:
Full-Time (Permanent)**Location**:
Brisbane, Melbourne, Sydney**Job type**:
Velocity Frequent Flyer, Marketing & Communications**Applications close**:
16 Oct 2024 E. Australia Standard Time

**Marketing Specialist Everyday Spend**:
Hello. We’re Velocity Frequent Flyer, one of Australia’s largest loyalty programs. With more than 12+ million members (and counting), we live and breathe travel, and we love sharing our passion for memorable experiences with our members.

Imagine being immersed in a world where every day is an adventure, where you have the power to turn dreams into reality. Where you’re a part of a team that’s rewriting the rules for how loyalty programs work and what they can bring to members. That’s the journey you’ll be on in our team. Enabling members to redeem their points fast for breathtaking getaways, financial benefits, shopping experiences and a whole lot more. All the while benefiting from a role that is part of the Virgin Australia Group, with all the exciting perks, support and opportunity available to our team members.

**What you’ll be doing**:
Velocity works within an agile business structure. This role, Marketing Specialist, will report into the Marketing Leader, in this role, you will work within the Everyday Spend Squad, you'll have the opportunity to contribute to campaigns that drive engagement and growth for renowned partner brands.

This role will drive paid media strategy and delivery, requiring a broad understanding of the media landscape, in particular digital and social channels. An analytical mindset and knowledge of customer lifecycle principals will be key to this role as the Marketing Specialist will lead the execution and ongoing optimisation of the Everyday Earn Points transfer lifecycle program.

**You’ll be great in this role if you have**:

- 5+ years mid-level marketing management experience
- Experience leading, planning, and optimising integrated marketing campaigns
- End-to-end multi-channel marketing campaign delivery
- Multi-level stakeholder management with a proven ability to build strong relationships
- Briefing and leading agency deliverables
- Adaptability to changing ways of working
- Commercial and budget management experience with strong analytical, analysis and reporting skills
- The ability to independently take a brief and run with it and ask questions when required
- A natural ability to pivot where needed and shift focus as priorities change
- A strong skillset and knowledge of data-driven and digital marketing techniques and processes
- Experience with 1st party data and addressable omni-channel marketing campaigns
- Worked with campaign management tools in complex environments
- Digital marketing capability, using data and tools to enhance and optimise campaign constructs
- CRM and lifecycle marketing experience along with campaign orchestration and lifecycle management
- Spam and privacy compliance in direct marketing context
- A relevant tertiary or equivalent business qualification ideally in business, marketing, communications or related discipline
- Airline and/or loyalty experience (desirable)
- Paid digital and social campaign delivery (desirable)
- Digital product management I.e., CMS, CRM, Power BI, databases etc (desirable)

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _Converge_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**:
**Ready to apply? **We’re ready to hear from you.

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