Marketing Journey Expert

1 week ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 59415
**Department**: AR Marketing Capability
**Division**: Australia Retail
**Location**: Melbourne
About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

As a Marketing Journey Expert, you will be responsible for building customer journeys that are best in class to generate incremental revenue. You will work in the Personalisation business to deliver personalised experiences to create / deepen / maintain customer relationships through 1-1 campaigns.

**You will be accountable for**:
Delivering integrated 1-1 below the line personalised experiences.
Analyse and segment data to establish key target audiences for campaigns including inclusion and exclusion criteria.
Define the customer journey and build out best in class messaging that’s relevant for the channel.
Develop ongoing test and learn framework cross channels to optimise to incremental sales, product usage, and retention
Measuring, optimising, and stopping campaigns based on key performance metrics.
Work with creative / production / agencies and partners to develop and productionise campaign messaging.
Work with our product owners and capability team to develop and operationalise new personalisation capabilities.
Work with product and marketing stakeholders to deliver propositions via personalised channels, leveraging new-to-bank marketing technology and capability, to establish best practice guidelines and frameworks for working.

**Role Location**: 833 Collins St, Docklands VIC 3008

**Role Type**: Permanent, Full Time

**Multiple opportunities available

What will you bring?

To grow and be successful in the role, you will ideally bring the following:
You will have data-driven campaign experience including the ability to lead end-to-end design, delivery and management of 1-1 integrated marketing communications which drive customer engagement.
Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes.
Proficiency in managing digital marketing, website personalisation or targeted marketing.
Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation.
Excellent communication skills and experience in working with creative agency and in-house partners to develop campaign creative, messaging, ensuring alignment to brand guidelines, tone of voice and strategic objectives.
Strong stakeholder management and experience working with a cross functional team to understand existing processes and journeys and deliver a communication plan within required timeframes. This includes experience working with data and analytics team to enable segmentation and implement trigger-based campaigns.
Comprehensive understanding of a range of problem-solving techniques with an ability to multi-task and be highly adaptable to change and ambiguity.
A growth mindset, resilient nature, and an ability to cope and support others during uncertainty
Have a curious mindset and continuously test and learn ways to improve communications this includes reporting on program performance to key stakeholders and facilitating sharing of insights and learnings across ANZ.
Experience in financial services would be a bonus.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

Why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

Job Posting End Date

08/03/2024, 11.59pm, (Melbourne Australia)

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