Paid Social Manager
8 months ago
Paid Social Manager
My client is a top-tier Australian omni-channel retailer in outdoor gear, who are seeking a skilled Paid Social Manager.
Passionate about the outdoors, they're a family-run business dedicated to enhancing their customers' lifestyles.
Role Highlights:
- Drive sales growth through innovative Paid Social campaigns.
- Analyse data for actionable insights, optimizing campaigns for success.
- Lead performance marketing projects aligned with business goals.
- Enhance media mix and ad copy to elevate performance metrics.
- Embrace a "test & learn" approach to pioneer new strategies.
- Collaborate across departments to achieve shared objectives.
- Guide and mentor new Performance Marketing team members.
- Deliver comprehensive reports to inform management.
Your Profile:
- Proven e-commerce experience in managing large Paid Social campaigns.
- Hands on experience with Meta and TikTok
- Skillful in creating, uploading, and optimizing search ads.
- Proficient in interpreting data to drive data-driven decisions.
- Strong grasp of performance metrics: revenue, traffic, ROAs, etc.
- Clear communicator who translates technical concepts for all audiences.
- Balances strategic thinking with adaptable daily actions.
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