Paid Social

7 months ago

Sydney, Australia TALENTD Recruitment Full time

Paid Social Media (TikTok & Meta)
- Media Buying / Paid Media
- Bring paid activities inhouse

**TikTok-Focused Media Buyer / Paid Ads **Specialist**

Are you a digital advertising whiz who thrives on TikTok trends? Our marketing team seeks a creative and results-oriented Media Buyer / Paid Ads Specialist to elevate brand and product campaigns

This is a great opportunity if you want to join a global eCommerce brand selling wellness and supplements and supporting people worldwide in reaching their fitness goals.

The main purpose of this position is to bring brand's most successful social channel (TikTok) and its paid campaigns and activities - in-house. Meaning you will work on very large budgets and build out the paid team as you go.

**Role Responsibilities**:

- Devise and execute comprehensive advertising strategies aligned with marketing goals.
- Collaborate with the brand team to create captivating TikTok ad content
- Manage advertising budgets across multiple campaigns
- Utilise TikTok and Meta’s targeting options to reach specific audiences
- Monitor and analyse campaign performance, delivering daily reports and recommendations
- Stay up-to-date on the latest TikTok trends, features, and algorithm updates
- Work closely with cross-functional teams and external partners to optimise strategies and achieve success

**Requirements**:

- Proven experience managing successful TikTok advertising campaigns
- In-depth knowledge of TikTok's ad platform, features, and algorithm
- Strong analytical skills to interpret data and optimise campaigns
- Exceptional creativity and visual content creation skills
- Excellent communication and collaboration abilities
- Familiarity with broader digital marketing channels

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