Strategic Paid Social Campaign Manager

7 days ago

Sydney, New South Wales, Australia Koala Full time

We are seeking an experienced Paid Social Campaign Manager to join our growth team at Koala. The ideal candidate will have a proven track record of delivering high-performing paid social campaigns across multiple platforms, with a focus on driving conversion, engagement, and brand growth.

This role is crucial in leading our social ad performance across various platforms, including Facebook, Instagram, TikTok, and others. As the Paid Social Campaign Manager, you will play a key role in delivering Koala's business performance by driving conversion, engagement, and brand growth.

The primary responsibility of this role will be leading the direction for growth by managing and optimizing our social media ad campaigns. You will work with platforms like Meta, TikTok, and Pinterest to ensure our ads are best in class, and campaigns are constantly growing, performing beyond best practice, and effectively capturing the maximum audience possible while incrementally improving efficiency for ROI.

To succeed in this role, you will need to be a creative and data-driven self-starter with a growth mindset who is keen to contribute to the Koala Growth trajectory through driving our key performance channels. With a keen eye for detail and a strategic growth mindset, you will lead the creative direction for ads best practice through continuously testing and refining ad strategies based on performance metrics and market trends.

You will also be responsible for contributing to the Koala Growth Strategy through establishing opportunities and objectives within Paid Social using Creative, Data, Campaign Optimisation, and testing and Audiences. Additionally, you will need to optimize budget across all campaigns with various targets towards reach, ROAS/CPA targets, and Retargeting objectives, all towards reaching growth & ROAS targets overall.

Koala offers an exciting opportunity to be an integral part of our next chapter as a Strategic Paid Social Campaign Manager. If you are passionate about social media and growth marketing, we encourage you to apply.

Key Responsibilities:
  • Lead the daily management of Meta, TikTok, and Pinterest ads to daily performance targets.
  • Contribute to the Koala Growth Strategy through establishing opportunities and objectives within Paid Social using Creative, Data, Campaign Optimisation, and testing and Audiences.
  • Optimise budget across all campaigns with various targets towards reach, ROAS/CPA targets, and Retargeting objectives, all towards reaching growth & ROAS targets overall.
  • Design and run the Paid Social strategy across top, middle, and bottom funnel campaigns in order to efficiently drive new user acquisition and brand growth.
  • Automate core processes of managing the ads account to drive efficiency using external tools, rules, and data projects.
  • Granularly assess, optimise, and research top performing creative outputs that drive performance, fit brand ethos, and exceed innovation expectations.
  • Design and run the testing program for all creative with SMART goals and reporting insights back to the production team to constantly improve Social Ad Creative.
  • Design and run tests to discover further account and targeting efficiency from best practices, new platform features, and net-new data-driven concepts.
  • Be the thought leader of branded and performance social content and strategy, sharing insights regularly with the global group.
  • Conduct regular health checks on the accounts, ensuring best practice is always implemented.
  • Maintain a close relationship with platform partners, working to gain access to relevant alphas, betas, and data support.
  • Manage and optimise feeds to drive incremental performance through feed driven performance campaigns.
  • Analyse and model market size opportunities for growth through social campaigns, and present back to the leadership team.
  • Regular weekly and monthly reporting on key improvements in Meta and TikTok Ads for planning learnings and tests coming up.
Ideal Background:
  • 5-7+ years hands-on experience running performance Social campaigns across Meta (Essential) and TikTok (preferred).
  • E-commerce performance experience essential.
  • Proven data-driven decision-making abilities across budgets, optimisations, and audiences bidding.
  • Experience in creative creative strategy for growth in social media, with a focus on paid performance creative.
  • Proficient in designing automated reports for social platforms (experience in Motion preferred).
  • Proficient in Google Sheets/Excel, designing automated reports.
  • Proven experience in designing test and learn strategies to drive growth through all campaign types.
  • Proficient in the use of analytics platforms such as Google Analytics etc.
  • Experience in working in fast-paced team environments, contributing to successful outcomes.
  • Keen eye for detail, with the ability to understand briefs and interpret them into actions, producing high-quality output.
  • Highly motivated self-starter, with the ability to pivot where required and prioritise effectively.
  • Highly collaborative, team player, working to joint goals and as part of a high-performing team with a can-do attitude.
Benefits:
  • WFB/Hybrid working - We're mixing it up with 3+ days back in the Alexandria Treehouse (office) and work from bed/home (WFB).
  • Take a break - Generous time off - volunteer, parental, Koala life leave, and more to help keep your work-life balance, balanced.
  • Tuesday lunches, Monthly barbies, socials, and stocked kitchen - With an emphasis on healthy, local, and organic produce.
  • Pet-friendly - The Koala Treehouse is as pet-friendly as they get.
  • Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with 'mates rates' for your friends and fam.
  • Support & wellbeing - Our employee experience respects and embraces all families, formed, found, and evolving. You'll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family, or wellbeing support.
  • Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
  • Short-term incentive plans ensure you benefit as Koala succeeds.
  • Community & connection - We believe that simply doing 'no harm' isn't good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%, and so much more.
  • All in all, the Koala Kommunity is a great place to hang out and belong to.
Salary Estimate:

We estimate the salary for this role to be around $100,000 - $120,000 per annum, depending on experience.

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